BW Converting · 8 hours ago
Senior Director, Product Management
Green Bay, WI
Full-time
Onsite
Director/Executive
10+ years expBW Converting Solutions is a strategic alliance of several Barry-Wehmiller companies specializing in high-performance converting and packaging machinery. The Senior Director, Product Management will lead the strategic direction and lifecycle management of the Hygiene product portfolio, ensuring it meets customer needs and drives sustainable growth through cross-functional collaboration.
Mechanical Or Industrial Engineering
Responsibilities
Develop and execute a multi-year product strategy for the Hygiene Segment aligned with Converting Platform and company growth objectives
Define market positioning, pricing strategy, and competitive differentiation for the product portfolio
Partner with Platform Leadership to identify growth opportunities, new markets, and innovation pathways
Lead the global Hygiene product portfolio—owning lifecycle management from concept to retirement
Drive portfolio profitability by balancing new development, cost optimization, and value engineering
Prioritize product development initiatives based on market needs, ROI, and strategic impact
Serve as the primary voice of the customer for the Hygiene segment—deeply understanding end-user applications, industry trends, and competitive dynamics
Collaborate with Sales, Marketing, and Engineering to translate customer insights into actionable product plans
Represent the Converting Platform at industry events, trade shows, and customer engagements to strengthen relationships and brand perception
Partner with Engineering, Operations, and Commercial teams to ensure seamless product development and launch execution
Lead cross-functional teams through product stage-gate processes, ensuring clear deliverables, timelines, and accountability
Foster collaboration across brands within the Converting Platform to leverage shared technologies and synergies
Build and develop a high-performing product management team aligned with Barry-Wehmiller’s people-centric culture
Mentor product managers and emerging leaders to grow functional excellence and leadership capability
Qualification
Required
Bachelor's degree in Engineering, Business, or related field required
10+ years of progressive experience in product management, business leadership, or engineering—ideally within industrial automation, converting, packaging, or related capital equipment industries
Demonstrated success in leading product strategy, portfolio management, and new product introduction
Strong financial acumen with experience managing P&L or portfolio profitability
Excellent communication and influencing skills, with the ability to lead cross-functional and global teams
Strategic thinker who can balance big-picture vision with executional detail
Passion for people, continuous improvement, and servant leadership in alignment with Barry-Wehmiller's values
Preferred
MBA or advanced technical degree preferred
Company
BW Converting
From paper to plastic, ink to textile products, to packaging, BW Converting changes things for the better.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Karen Elsner, CMA, MBA
EVP & CFO at Barry Wehmiller Converting Solutions
Tara Jagler
Global People Business Partner
Company data provided by crunchbase