Togetherwork · 3 days ago
Customer Marketing Manager (Hybrid - Austin, TX)
Austin, TX
Full-time
Hybrid
Mid Level
3+ years expTogetherwork is a $250M recurring revenue SaaS business that helps communities and organizations thrive through tailored software solutions. The Customer Marketing Manager will develop and execute campaigns to enhance customer loyalty, drive product adoption, and identify growth opportunities within the customer base.
Real EstateSaaSSoftware
Responsibilities
Design, launch, and optimize customer-focused marketing campaigns that drive adoption, retention, engagement, and upsell opportunities
Partner with customer success, product, and sales teams to understand customer needs and deliver timely, relevant content across email, in-app, webinars, and community platforms
Develop customer journeys and nurture programs that increase adoption of features, encourage renewals, and support account growth
Create and manage customer communication plans around product updates, training, and new features to drive awareness and usage
Segment and analyze customer data to identify patterns, risks, and opportunities for deeper engagement
Support the creation of customer advocacy initiatives, including case studies, testimonials, and referral programs
Measure campaign performance, retention rates, and customer growth metrics, and present actionable insights to leadership
Stay current with best practices in customer lifecycle marketing, embedded financial systems, and SaaS retention strategies
Apply Agentic Marketing tools to streamline production, personalize campaigns, and improve speed-to-value—safely and measurably
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)
3+ years of experience in customer marketing, lifecycle marketing, or demand generation within a SaaS or technology company
Strong understanding of customer engagement and retention strategies across multiple channels
Proficiency in marketing automation tools (e.g., HubSpot, Marketo, Salesforce Marketing Cloud) and CRM systems
Excellent copywriting and storytelling skills with the ability to tailor messaging to different customer personas
Analytical mindset with experience tracking and reporting on campaign performance, churn, and growth metrics
Collaborative team player with the ability to work across departments and influence without direct authority
Preferred
Familiarity with embedded financial systems or adjacent industries is strongly preferred
Benefits
Medical, dental, and vision insurance options
100% Employer paid short/long term disability
Basic Life
401(k) option with 100% company match up to 4%
Flexible paid personal/vacation time built on mutual trust and accountability
10 sick days annually
10 company paid holidays
6 weeks paid parental leave
Pet Insurance
Medical Travel Benefits
Infertility Benefits
Teladoc
Employee Assistance Program
Wellness Benefits & Engagement Platform
Company
Togetherwork
Togetherwork operates as a provider of group management software and payments.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Park Square Capital
2024-07-01Private Equity
2018-03-13Acquired
Leadership Team
Sathya Natarajan
Chief Technology Officer
Todd Schulte
Chief Operating Officer
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