Legacy Farmer · 1 month ago
Marketing Creative Strategist (Paid Media Focus)
Legacy Farmer is a company focused on innovative marketing strategies, and they are seeking a Marketing Creative Strategist with a paid media focus. The role involves analyzing ad performance, writing compelling ad copy, and collaborating with teams to optimize creative strategies that drive results across various platforms.
AgricultureConsultingFarmingFinancial Services
Responsibilities
Analyze and optimize: Review top-performing ads weekly to identify creative patterns, psychological triggers, and messaging trends that drive CTR, CVR, and ROAS
Write new ads: Produce ad copy and creative briefs for Meta, TikTok, and Google — ensuring alignment with audience insights, positioning, and funnel stage
Strategic direction: Develop hypotheses and testing plans for creative iterations (e.g., hooks, angles, CTAs, visuals)
Cross-team collaboration:
+ Work directly with the creative team to manage ad asset production, track deadlines, and ensure revisions are implemented quickly.
+ Communicate with media buyers to determine launch timing, testing structure, and next steps based on performance data
Creative reporting: Compile performance snapshots and insights to share with leadership, highlighting what’s working, what’s not, and what’s next
Qualification
Required
2–4 years in paid media, copywriting, or creative strategy (Meta/TikTok/Google Ads experience required)
Deep understanding of ad psychology, creative frameworks, and storytelling that sells
Strong written communication — you can turn a data trend into a compelling narrative
Proactive project management skills; thrives in fast-moving, performance-driven environments
Preferred
Experience in agriculture, small business, or financial education industries
Benefits
Flexible 8:00am - 6:00 PM CST
Uncapped PTO (within Reason)