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Harvey Performance Company · 1 day ago

Marketing Data Analyst (New England)

Rowley, MA

Full-time

Hybrid

Entry, Mid Level

$65K/yr - $85K/yr

2+ years exp

Harvey Performance Company is a dynamic and rapidly expanding organization that values community and personal growth. The Marketing Data Analyst will analyze data from various channels to drive brand strategies, understand trends, and provide insights to enhance marketing effectiveness.

IndustrialIndustrial Engineering

Growth Opportunities

Responsibilities

Analyze brand health metrics, such as brand awareness, market share, and customer loyalty, to evaluate brand positioning and identify growth opportunities

Evaluate product sales, usage, and performance across various markets and segments

Track sales trends, competitor activity, and overall market dynamics to inform brand strategy and identify potential threats and opportunities

Design and build monthly dashboards that monitor and summarize sales figures, marketing campaign tactics, brand health, and customer data metrics

Fulfill requests of ad hoc analyses by synthesizing data to create easy-to-understand reports using BI tools

Support the implementation of data integration in acquisition due diligence processes and portfolio preparation to help the organization evaluate potential new target companies to acquire

Own the end-to-end process of data quality improvement by creating reports to identify data anomalies, designing data quality process

Lead B2B contact and company data acquisition initiatives

Document deployed data and business process and improvement opportunities

Oversee the strategy, execution, performance, and effectiveness of our direct mail programs for multiple brands

Oversee list management from various sources and audit list processing outputs to ensure mail lists are of high quality and accuracy

Structure reports and models (e.g. ROI analytics, RFM) with external analytics partners on direct mail responses measurement and customer segmentation

Qualification

Data analysis toolsVisualization toolsStatistical analysisDigital marketing platformsProblem-solving skillsCommunication

Required

Bachelor's degree in Marketing, Data Science, Business Analytics, or a related field

2-3 years of experience in a marketing analytics, data analysis, or similar role

Proficiency in data analysis tools such as SQL, Python, or R

Strong experience with visualization tools like Power BI, Tableau, or Google Data Studio

Familiarity with digital marketing platforms (Google Analytics, CRM systems)

Knowledge of statistical analysis, A/B testing, and predictive modeling

Strong problem-solving skills, detail-oriented, with an ability to work independently and manage multiple projects

Excellent communication skills, with the ability to convey complex data insights to non-technical stakeholders

Benefits

Opportunities for training and development, including tuition reimbursement.

A comprehensive benefits package, including PTO, paid holidays, health, dental, vision insurance, and a 401k match program, along with profit sharing.