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Cymbiotika · 1 day ago

Retail Marketing Manager

San Diego, CA

Full-time

Onsite

Mid Level

3+ years exp

Cymbiotika is a company committed to creating effective and transparent supplements. The Retail Marketing Manager will be responsible for planning, executing, and optimizing retail marketing programs across national and regional accounts, managing promotions, in-store merchandising, and performance tracking to drive brand awareness and sales.

Health CareRetail

Growth Opportunities

Hiring Manager

Elizabeth Skakel

Responsibilities

Develop and execute retail promotional strategies across top retail partners

Build promotional calendars, manage timelines, and coordinate with Sales to align with account needs and category strategies

Lead planning and execution of in-store and digital shopper marketing campaigns, including retailer media networks

Track and analyze retail marketing performance using POS data, syndicated category data, retailer portals, and internal reporting

Provide weekly/monthly readouts with insights, risks, and recommendations to optimize promotions, merchandising, and spend

Monitor promo ROI, lift, velocity, and spend efficiency across accounts

Own the development of in-store merchandising assets including 5x7s, shelf talkers, shippers, sidecaps, endcaps, display-ready trays, and seasonal programs

Partner with Brand and Creative on retail creative that aligns with brand guidelines and hero product messaging

Manage routing, approvals, and vendor timelines to ensure flawless execution

Manage co-op budgets across retail partners; maintain detailed tracking of spend, commitments, and accruals

Build and maintain annual retail marketing budget; partner with Finance and Sales to reconcile actuals and forecast future spend

Negotiate co-op programs, display opportunities, media placements, and account-specific opportunities

Work closely with Sales to support sell-in decks, line reviews, and launch programs

Partner with Operations on demand planning and inventory alignment for promotions and displays

Collaborate with Brand Marketing to ensure consistency in messaging, product hierarchy, and hero claims across retail

Manage relationships with merchandising vendors, print partners, retailer media reps, and in-store execution partners

Own project timelines, budgets, and flawless execution from briefing to in-store activation

Qualification

Retail marketing experienceShopper marketing strategiesRetail budget managementData analysis toolsPassion for wellnessCommunicationProject managementRelationship-building skills

Required

3–5 years of experience in retail marketing, shopper marketing, CPG brand marketing, or retail-facing account marketing

Experience executing retail promotions, negotiating co-op programs, and managing retail budgets

Strong understanding of shopper behavior, CPG merchandising, and retailer media networks

Comfort working in a fast-paced, high-growth environment with changing priorities

Excellent communication, project management, and relationship-building skills

Passion for health, wellness, and premium CPG brands

Preferred

Proficiency with data tools (NielsenIQ, SPINS, Numerator, retailer portals) is a plus

Benefits

Welcome Package: Receive a curated selection of Cymbiotika products to kickstart your wellness journey with us at your 45th day.

Exclusive Employee Discounts : Enjoy 70% off all products for yourself and 50% off for friends and family.

Flexible Fridays: Work from home Fridays to ease into your weekend with balance and flexibility.

Catered Team Lunches: Connect with your colleagues over delicious catered lunches every Wednesday.

Beverage Perks: Cold brew, coffee, and fridge full of drinks.

Snacks: Variety of snacks to keep you fueled.

Wellness Facilities: Unwind in our on-site meditation room or recharge with red-light therapy.

VIP Access: Enjoy exclusive suite access at Petco Park for San Diego Padres home games.

Fitness Perks: Complimentary ClassPass membership for access to fitness classes and wellness activities.

Paid Time Off: Enjoy 13 paid company holidays, a generous PTO policy that grows with your tenure, and dedicated sick time to support your health and work-life balance.

Comprehensive Health Benefits: Dental, vision, and health insurance plans with 100% employer-paid coverage options.

Exclusive Lifestyle Discounts: Special offers through partners like Farmers Insurance, hotels, movie theaters, theme parks, and more.

Team-Building Activities: Join regular team outings and events that foster collaboration, creativity, and fun.

Retirement Plan: 401(k) plan with matching contributions to help secure your financial future.

Community Engagement: Participate in company-sponsored volunteer events and give back to causes that matter.