Fetch Pet Insurance · 2 weeks ago
Associate Marketing Manager, DRTV & CTV
NYC Metro Area
Full-time
Hybrid
Mid Level
$100K/yr - $110K/yr
4+ years expFetch Pet Insurance is dedicated to helping pets live their healthiest lives through comprehensive insurance coverage. The Associate Marketing Manager will focus on building and scaling new customer acquisition channels, specifically through DRTV and CTV, while optimizing performance and collaborating with agency partners.
Insurance
Responsibilities
Monitor daily and weekly performance across DRTV and CTV campaigns
Track spend, pacing, efficiency against performance KPIs. Ensure campaigns and budgets are well-optimized to KPIs and best practices
Develop weekly performance summaries, inclusive of optimization recommendations in partnership with agency teams
Coordinate creative testing roadmaps & optimizations with agency and internal teams
Ensure tasks are completed to the highest standards, and work is prioritized to maximize business impact
Conduct regular performance analysis, leveraging data to identify and action performance trends related to creative or media strategy
Track creative performance and fatigue across TV placements
Ensure learnings are applied to future buys
Apply a strategic, analytical, and critical eye toward performance optimizations and diligence and attention to detail in partner management
Serve as day-to-day point of contact for DRTV agency partners
QA media plans, pacing, and performance reports
Ask informed questions and challenge assumptions when performance deviates
Ensure optimizations are executed and documented
Consistently keep the team informed on the status of projects and campaign performance
Remain current with industry trends, continually leveraging new tools and industry best practices to boost the efficiency and effectiveness of campaigns
Maintain a flexible approach to respond to shifting priorities and emerging opportunities
Drive growth in customer acquisition through strategic initiatives
Achieve or exceed monthly, quarterly, and annual performance targets for key metrics (CPA, ROAS, revenue growth)
Develop, launch, and optimize marketing campaigns that achieve targeted results
Qualification
Required
4+ years experience in digital marketing or similar fields, with a focus on DRTV & CTV. Strong preference for analytics, performance marketing, math, or finance background
Deep understanding of DRTV marketing landscape
Analytical mindset with proven ability to interpret data, derive insights and make data-driven decisions. Must be comfortable with numbers and performance analysis
Proficiency in digital marketing tools and platforms, such as GA4, PowerBI, Tableau, or other similar reporting tools
Strong project management skills, including the ability to plan, prioritize, and manage multiple projects simultaneously
Excellent interpersonal and communication skills, with the ability to foster positive relationships with agency partners and internal teams
Effective communicator with the ability to build trust, engage stakeholders, and serve as a subject matter expert
Detail-oriented approach with a commitment to maintaining brand consistency and quality standards
Self-motivated and goal-driven attitude, with a desire to get things done and make an impact. Strong problem-solving skills and a proactive attitude in addressing challenges and finding solutions
Benefits
Comprehensive Medical, dental, and vision plan for you and your family
Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) are available
Highly competitive 401(k) matching
Generous 20-day PTO Policy, with rollover options. Earn an additional day of PTO each year on your anniversary with Fetch, for a maximum of 30 days
Paid company (9) holidays, including (1) floating holiday
Fetch Pet Insurance discount - up to 50% off, up to $1,000 savings/year
Educational Assistance Program
Fetch Discount Perks Program
Volunteering - earn up to 8 hours per calendar year at nonprofit organizations
NYC Office Amenities: Pet-friendly environment, free lunch, snacks, and additional amenities; transit accessible
Employee Referral Incentive
Tuition Assistance
Commuter Benefits
Employee Assistance Program (EAP)
Company
Fetch Pet Insurance
Fetch Pet Insurance is a leading tech-enabled pet wellness company dedicated to helping pet parents give their cats and dogs a longer, healthier life.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Paul Guyardo
President & CEO
Karen Leever
COO Fetch by The Dodo
Recent News
2025-10-27
Company data provided by crunchbase