Apply on Employer Site

Augury · 5 days ago

Field and Events Marketing Manager

Full-time

Onsite

Senior Level

$120K/yr - $140K/yr

5+ years exp

Augury is a leader in Machine Health and Process Health solutions, providing insights to manufacturers and industrial sectors. The Field & Events Marketing Manager will own the strategy, execution, and measurement of all field and event marketing initiatives to drive engagement, pipeline, and revenue through impactful experiences.

AnalyticsArtificial Intelligence (AI)Industrial AutomationMachine Learning

Responsibilities

Design, execute, and measure a comprehensive field and events strategy that supports pipeline generation, customer engagement, and brand awareness

Align events and field programs with ABM and other GTM strategies, ensuring measurable impact on sales outcomes

Build the regional, conference, and association plan that aligns events and field programs to measurable impact on sales outcomes

Own end-to-end planning, logistics, and execution of virtual and in-person events, including trade shows, conferences, executive briefings, roadshows, and webinars

Manage vendor relationships, negotiate contracts, and oversee all event production details to deliver high-quality experiences on budget and on schedule

Collaborate closely with sales, demand generation, and account teams to ensure events are fully integrated into pipeline-building campaigns

Provide pre-event enablement and post-event insights to optimize lead follow-up and revenue contribution

Partner with demand generation and content teams to integrate events into broader multi-channel campaigns, ensuring consistent messaging and nurture paths

Use events to activate target account programs, supporting ABM campaigns and key vertical initiatives

Define success metrics for each event and program, track ROI, and provide actionable insights to continuously improve engagement, lead quality, and revenue impact

Maintain dashboards and reporting for internal stakeholders, highlighting trends and recommendations for optimization

Manage event budgets, ensuring efficient allocation of resources and maximum ROI

Forecast spend, track expenses, and deliver financial transparency to the Director of Demand Generation

Qualification

Field marketing experienceEvent planning skillsBudget managementSales collaborationMarketing technology proficiencyAnalytical skillsCommunication skillsProject management skillsStrategic thinking

Required

5+ years of proven experience planning, executing, and measuring field and event marketing programs that drive pipeline and revenue growth in a B2B environment

Experience collaborating closely with sales teams to align event strategy with pipeline goals and ABM programs

Strong project management skills with the ability to execute multiple complex programs simultaneously

Exceptional strategic thinking, with the ability to translate business goals into measurable event and field initiatives

Track record of managing budgets and vendors, negotiating contracts, and maximizing ROI on events

Proficiency with marketing technology and event platforms (Salesforce, Marketo, HubSpot, Zoom/Webex, or similar)

Excellent analytical skills with the ability to translate data into actionable insights and reports

Strong communication skills, with the ability to influence and collaborate across multiple functions

Thrives in fast-paced, high-growth environments with evolving priorities and tight deadlines

Bachelor's degree in Marketing, Communications or a closely related field