Apply on Employer Site

BookBub · 1 week ago

Growth Marketer, Paid Acquisition

Cambridge, MA

Full-time

Hybrid

Entry, Mid Level

$75K/yr - $115K/yr

2+ years exp

BookBub, a rapidly growing consumer tech startup, is seeking a performance-oriented digital marketer to join their Growth marketing team. The role involves owning the customer acquisition strategy and optimizing various digital marketing channels to improve performance and achieve ambitious growth targets.

BooksE-CommerceEBooksEmailInternetPublishingRetail

Comp. & Benefits

Responsibilities

Manage and optimize paid marketing channels including targeting, bidding, budgeting, account structure, etc

Proactively identify and pursue opportunities to scale existing campaigns and test new acquisition strategies across emerging platforms

Contribute to cross-functional projects with analytics, product, engineering, and design to meet ambitious growth targets, ensuring timely execution, nimble adaptation, and delivery of key learnings

Create and optimize ads; write headlines and copy, and collaborate with our design team on images to improve channel performance

Create and maintain dashboards of advertising performance metrics, analyze the impact of marketing channels, and represent insights/learnings cross-functionally in a variety of settings

Design and execute conversion optimization tests across our digital experience

Work closely with leadership to shape long-term channel strategy and influence roadmap prioritization

Qualification

Growth marketingPaid media platformsAnalytical skillsExcel proficiencyA/B testing toolsAttention to detailGrowth mindsetCommunication skillsProject management