Boehringer Ingelheim · 2 weeks ago
AD/Sr. AD, Marketing - CRM - TV Production
Ridgefield, CT
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$140K/yr - $222K/yr
5+ years expBoehringer Ingelheim is a global company focused on discovering, developing, and delivering innovative healthcare products. The role involves developing and implementing brand plan tactics to meet business objectives while collaborating with internal teams and external partners.
BiotechnologyHealth CareMedicalPharmaceutical
Responsibilities
Develop, implement and manage brand plan tactics (HCP/POA sales aids and tools, etc.) to support the brand strategy, in collaboration with other brand team members and external agencies/vendors. Begin to develop some strategies for the brand plan as well
Manage risk associated with marketing programs and material by working within the MLR review process
Assist in the development, management and monitoring of product forecasts and brand expense budget
Monitor, analyze and interpret latest trends in the market, competition and product performance; communicate insights and recommendations to team members
Coordinate activities with internal and external partners/vendors to support and ensure the effective implementation of marketing plans/tactics. Lead cross-functional teams or projects; shares expertise through mentoring of others
Interact with all levels of the Sales Force to ensure effective communication and a team approach to implementation of tactics
Provide input to market research on study design and interpret findings to refine product marketing direction
Develop and work with KOLs to validate and optimize brand strategies and tactics
Support annual business planning process as per schedule. Communicate strategic direction to internal and external partners to ensure alignment
Assist Phase IV and Life Cycle Management Plans to optimize brand´s long-term commercial value
Qualification
Required
Bachelor´s degree from an accredited institution required
Five-plus (5+) years of experience in the pharmaceutical industry or strategic marketing, including three (3) years of US pharmaceutical marketing or related pharma experience
Demonstrated project management skills
Demonstrated ability to manage budget and resources
Key contributor in development of marketing strategies that influence tactical implementation for brand teams
Demonstrated ability to achieve results in a highly matrixed organization
History of successful performance
Demonstrates acceptable level of performance for all AD, Marketing competencies/capabilities and AAI Behaviors
Proficiency in MS Office, Outlook and database applications
Ability to travel (may include overnight travel)
Bachelor's degree required
Eight-plus (8+) years' experience in the pharmaceutical industry or marketing, including five (5) years US pharmaceutical marketing or related pharma experience
Demonstrated leadership skills
Demonstrated project management skills
Demonstrated ability to manage budget and resources
Demonstrated ability to achieve results in a highly matrixed organization
History of successful performance
Demonstrates acceptable level of performance for all Sr. AD, Marketing competencies/capabilities and AAI Behaviors
Proficiency in MS Office, Outlook and database applications
Ability to travel (may include overnight travel)
Must be legally authorized to work in the United States without restriction
Must be willing to take a drug test and post-offer physical (if required)
Must be 18 years of age or older
Preferred
MBA preferred
Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g. Google, third party media providers, social media community platforms, etc.)
Experience in guiding and integrating digital analytics and driving metrics-based optimization strongly preferred
Previous supervisory experience preferred
Company
Boehringer Ingelheim
Boehringer Ingelheim is a group of pharmaceutical companies that focuses on prescription medicines and animal health. It is a sub-organization of Boehringer Ingelheim.
Founded in 1885Ingelheim Am Rhein, Rheinland-Pfalz, DEU
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Christian Eckermann
Corp. SVP BioPharma Network
Clemens Twardy
Corporate Vice President, Head of Global Supply Chain and Lifecycle Management Animal Health
Recent News
2026-01-19
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