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TRANZACT · 1 day ago

Paid Social Media Marketing Analyst

United States

Full-time

Remote

Entry, Mid Level

1+ years exp

TRANZACT is a leading direct-to-consumer insurance services business, specializing in the distribution of Medicare Advantage, Medicare Supplement and Life & Supplemental insurance policies. They are seeking an analytical, results-driven, and innovative Paid Social Media Marketing Analyst to support their performance marketing initiatives through paid social advertising campaigns.

AdvertisingDirect SalesInsurance

Responsibilities

Hands-on Campaign Management: Optimize paid social media advertising campaigns focused on customer acquisition and return on investment (ROI)

Strategy and Execution: Develop and execute comprehensive paid social marketing strategies aligned with the company’s goals and objectives. Identify new opportunities and innovative tactics to drive customer acquisition and growth

Data Analysis, Performance Management and Reporting: Leverage data analysis & insights to optimize paid social media campaigns, track key performance metrics, and report findings to various stakeholders

Cross-Functional Communication and Collaboration: Be the voice and owner of your accounts, collaborating across teams to align paid social efforts with broader marketing objectives

Learn and try something new every day and have fun doing it!

Qualification

Paid Social Media MarketingData AnalysisCampaign ManagementAdvanced ExcelPower BITableauCommunication SkillsPresentation SkillsCollaborationProblem-Solving

Required

1-3 years of experience in Paid Social Media performance marketing, managing ROI-focused customer acquisition campaigns (Meta/Instagram)

Proven track record successfully developing and executing paid social strategies that drive customer acquisition and revenue growth

Strong analytical skills – Hands-on data analysis experience with advanced Excel, Power BI, Tableau, and/or similar platforms

Excellent communication and presentation skills, with the ability to convey complex concepts to both technical and non-technical stakeholders

A passion for paid digital customer acquisition and the ability to thrive in a fast-paced, dynamic environment

Preferred

Master's Degree in Analytics or similar field is not required but is a plus

Paid Search / Google Ads experience is not required but is a plus

Benefits

Health and Welfare Benefits: Medical (including prescription coverage), Dental, Vision, Health Savings Account, Health Care and Dependent Care Flexible Spending Accounts, Group Accident, Group Critical Illness, Life Insurance, AD&D, Group Legal, Identify Theft Protection, Wellbeing Program and Work/Life Resources (including Employee Assistance Program)

Leave Benefits: Paid Holidays, Annual Paid Time Off (includes state/local paid leave where required), Short-Term Disability, Long-Term Disability, Other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave)

Retirement Benefits: Savings Plan with annual nonelective company contribution.