Lifecycle Marketing, Manager jobs in United States
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Apartment List · 4 days ago

Lifecycle Marketing, Manager

positionSan Francisco Bay Area
timeFull-time
remoteOnsite
seniorityMid, Senior Level
money$132K/yr - $160K/yr
date5+ years exp

Apartment List is seeking an experienced Lifecycle Marketing, Manager to drive lifecycle marketing strategy and execution. This role involves owning campaign execution, developing testing frameworks, and managing an associate to enhance renter engagement and retention.

MarketplaceReal EstateRentalRental PropertySearch Engine
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Growth Opportunities

Responsibilities

Own email strategy, campaign architecture, and lifecycle journeys. Build and execute campaigns that drive renter engagement and retention across all funnel stages
Design and execute sophisticated A/B and multivariate tests across email, push notifications, and emerging channels. Develop testing frameworks, establish hypotheses and measurement strategies, and translate experimental insights into strategic recommendations
Synthesize campaign and performance data into clear, actionable insights. Present strategic recommendations to stakeholders and leadership, connecting messaging outcomes to business impact
Maintain and optimize email as a core channel. Own deliverability, list health, segmentation strategy, and personalization. Create and optimize automated lifecycle journeys, campaigns, and reactivation programs
Develop audience segments and personalization approaches in collaboration with product and data teams to improve relevance and performance
Drive strategic expansion of push and SMS as distinct, high-impact channels. Develop tailored strategies, establish performance benchmarks, and design experimentation plans that validate effectiveness
Manage and mentor lifecycle associate on the team. Provide feedback, coaching, and development opportunities while ensuring quality campaign execution and performance standards
Build strong partnerships with product, analytics, brand, and engineering teams. Identify growth opportunities, manage dependencies, and drive collaborative optimization efforts
Continuously improve processes and operations. Streamline workflows, establish best practices, and stay current with email marketing standards and emerging trends

Qualification

Email Marketing ExpertiseIterable proficiencyData-Driven ExperimentationAnalytical MindsetHTML proficiencySQL proficiencyCommunication skillsStrategic Thinking

Required

5+ years of hands-on experience building, deploying, and optimizing email campaigns in B2C
Deep understanding of email strategy, segmentation, and performance optimization through testing
Deep hands-on experience with Iterable or similar enterprise marketing automation platforms
Understanding of email deliverability, list management, and personalization capabilities
Proven expertise designing and analyzing A/B and multivariate tests with strong statistical literacy
Comfortable with BI platforms (e.g., Looker) to independently explore data and make data-driven recommendations
Strong analytical and problem-solving skills
Ability to identify metrics and KPIs, spot trends, and make data-driven decisions
Hands-on experience with HTML for customizing email templates
Excellent communication skills translating complex data into clear insights
Strong ability to build and maintain relationships with cross-functional stakeholders
Ability to balance hands-on execution with strategic planning
Proactively identifies opportunities and challenges, and brings a growth mindset to the role

Preferred

Experience mentoring or managing team members
SQL proficiency for data analysis
Experience with additional lifecycle channels (push notifications, SMS, in-app messaging)
Background in high-growth tech companies or B2C/marketplace environments
Familiarity with the real estate industry

Benefits

Equity

Company

Apartment List

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Apartment List is a smart, simple and seamless renting platform that’s dedicated to making the process fair and transparent for all.
dateFounded in 2009
location
San Francisco, California, USA
people-size201-500 employees
web-link
http://www.apartmentlist.com

Funding

Current Stage
Late Stage
Total Funding
$169M
Key Investors
Janus Henderson InvestorsCanaan PartnersMatrix
2020-12-21Series D· $60M
2018-01-17Series C· $50M
2016-11-03Series B· $30M

Leadership Team

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Matthew Woods
Chief Executive Officer
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John Kobs
Founder & Chairman
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Recent News

canaan
Canaan Partners Portfolio
2025-12-03
Apartment List
How Apartment List Helps Properties
2025-11-28
PR Newswire
Apartment List Partners with Airbnb to Help Renters Earn Extra Income Through Airbnb-friendly Apartments
2025-11-14
Company data provided by crunchbase