Onward Search · 20 hours ago
OPEN TO RELOCATION CANDIDATES - Director of Lifecycle Marketing (direct hire) [80830]
Virginia Beach, VA
Full-time
Onsite
Director/Executive
$150K/yr - $165K/yr
10+ years expOnward Search is seeking a Director of Lifecycle Marketing who will be responsible for designing, executing, and optimizing end-to-end lifecycle marketing strategies to enhance customer engagement and retention. This strategic and hands-on role requires a blend of analytical skills and marketing automation expertise to ensure a seamless customer experience across all touchpoints.
AdvertisingHuman ResourcesRecruitingStaffing Agency
Hiring Manager
Shane Lemons
Responsibilities
Own and manage lifecycle marketing strategy across all customer stages, including acquisition, onboarding, engagement, retention, loyalty, and reactivation
Develop advanced segmentation and personalization strategies using behavioral, transactional, and demographic data to increase conversion, engagement, and lifetime value
Plan, execute, and optimize multi-channel lifecycle campaigns across email, SMS, in-app messaging, push notifications, owned channels, and paid retargeting
Analyze key performance metrics including churn, CLV, engagement rates, repeat purchase behavior, and conversion to identify growth opportunities
Lead ongoing A/B and multivariate testing to refine messaging, timing, creative, and channel mix for maximum impact
Partner cross-functionally with operations, sales, analytics, creative, brand, and performance teams to deliver a cohesive and consistent customer journey
Own and optimize marketing automation and CRM platforms to enable scalable, efficient, and data-driven campaign execution
Lead customer journey research and feedback analysis to continuously improve satisfaction, loyalty, and long-term retention
Design and evolve retention and loyalty programs that increase customer stickiness and reduce churn
Establish performance frameworks and KPIs tied to conversion, retention, engagement, and lifetime value
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field; advanced degree preferred
10+ years of experience in lifecycle, CRM, retention, or growth marketing roles
Proven ability to drive measurable improvements in customer retention, engagement, and lifetime value
Strong analytical skills with experience using data visualization and analytics tools such as Looker, Tableau, or Google Analytics
Hands-on experience managing marketing automation and CRM platforms at scale, including tools such as Braze, Iterable, Salesforce Marketing Cloud, HubSpot, or Klaviyo
Excellent communication skills with a strong customer-centric mindset
Ability to manage multiple initiatives simultaneously in a fast-paced environment
Full-time onsite or hybrid work required, with occasional extended hours during peak initiatives and periodic travel for meetings or events
Preferred
advanced degree preferred
Benefits
Bonus: Up to 15% annual
Company
Onward Search
Recruitment and Staffing Services for Digital, Creative, and Marketing Professionals.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
M
Mike Ondocin
Chief Operating Officer
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