Alila Hotels · 2 weeks ago
Director of Group Sales
Encinitas, CA
Full-time
Onsite
Lead/Staff, Director/Executive
$98K/yr - $120K/yr
5+ years expAlila Hotels is committed to providing exceptional service and meaningful experiences, and they are seeking a Director of Group Sales for Alila Marea Beach Resort Encinitas. This role focuses on driving sales performance primarily for group business and hotel-wide buyouts, supporting the Director of Sales & Marketing in achieving revenue goals through proactive sales efforts and strategic business development.
HotelResorts
Responsibilities
Support the DOSM in developing and executing the resort’s group-focused sales strategy to achieve revenue targets
Proactively solicit and secure group and buyout business through direct sales efforts, client entertainment, site inspections, and industry events
Analyze market trends, competitor activity, and industry demand to identify opportunities for large-scale group and buyout growth
Manage a portfolio of key accounts with a focus on group, incentive, and buyout opportunities, ensuring consistent engagement, relationship development, and revenue contribution
Identify and cultivate new business opportunities across high-value segments, including corporate meetings, incentive groups, and exclusive hotel buyouts
Partner with Hyatt Sales Force (HSF), Hyatt Prive, Virtuoso, and other luxury travel networks to maximize group and buyout exposure
Work closely with Revenue, Marketing, Events, and Operations teams to ensure alignment in group mix, buyout execution, and brand positioning
Participate in weekly revenue strategy meetings, contributing insights to optimize rate, mix, and pace for group and buyout business
Support the DOSM in mentoring and developing Sales Managers and Coordinators
Represent Alila Marea at trade shows, client events, sales missions, and community partnerships with a focus on attracting group and buyout business
Host site inspections, FAM trips, and client experiences that reflect the unique identity of the resort and demonstrate the value of exclusive use opportunities
Act as an ambassador of the Alila brand, upholding its ethos of sustainable luxury and personalized hospitality
Qualification
Required
Bachelor's degree in Hospitality, Business, or related field preferred
Minimum 5 years of progressive sales experience in luxury hospitality, with strong group, incentive, and buyout market knowledge
Proven track record of achieving sales targets and cultivating high-value client relationships
Excellent communication, presentation, and negotiation skills
Strong business acumen with the ability to analyze data, forecast, and create actionable group-focused sales strategies
Experience with Hyatt systems (Delphi.fdc, Envision, Opera, HyattNet, etc.) strongly preferred
Passion for wellness, lifestyle hospitality, and luxury service standards
Company
Alila Hotels
Alila’s remarkable destinations invite you to embrace the wonder of the world around you—and discover the profound possibilities within you.
10001+ employees
Funding
Current Stage
Late StageRecent News
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