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Marriott Vacations Worldwide · 4 days ago

Associate Director Marketing Data & Analytics

Miami, FL

Full-time

Onsite

Lead/Staff, Director/Executive

8+ years exp

Marriott Vacations Worldwide is a leading global vacation company that offers vacation ownership, exchange, rental and resort and property management. The Associate Director, Marketing Data & Analytics will partner with Global Marketing leadership to manage data, analytics, segmentation strategy, and insights to enhance decision-making and marketing performance.

HospitalityHotelRentalTourismTravel

H1B Sponsor Likely

Responsibilities

Manage Interval’s marketing data reporting assessments and roadmap development, including performance reporting, behavioral reporting and execution of artificial intelligence (AI) initiatives and cognitive/predictive analytics initiatives

Lead the development of analytics products including performance dashboards, predictive models, lead scoring systems, and campaign optimization tools

Manage product roadmaps, backlogs, and releases using agile methodologies

Ensure timely delivery of high-quality analytics solutions that meet user needs and business objectives

Collaborate with data engineering and governance teams to ensure secure, compliant, and reliable data pipelines

Monitor data quality and implement processes to continuously improve accuracy and usability

Integrate multi-channel data (email, direct mail, telemarketing, website, inbound call center, and other customer touchpoints) to produce unified performance analyses of marketing initiatives, identifying both channel-specific and cross-channel impacts

Collaborate with cross-functional teams in evaluation and documentation of source-system data structures and logging practices to ensure marketing activities are captured accurately, consistently, and at the right level of granularity for downstream analytics and reporting

Support definition of KPIs and success metrics for marketing analytics products

Drive continuous improvement through experimentation, A/B testing, and performance analysis

Demonstrated consultative communication skills, including the ability to actively listen to stakeholders, understand their needs, and deliver insights in a collaborative, partnership-driven manner

Strong influencing and relationship-building capabilities, with a proven track record of earning trust and credibility with senior leadership

Proven expertise in extracting meaningful insights from complex data and translating them into clear, actionable narratives that support strategic decision-making

Stay current with industry trends and emerging technologies in marketing analytics and customer intelligence

Support marketing teams with reporting, analysis, and insights to influence customer segmentation strategy

Consult with cross-functional partners on data analytics needs and strategies. Generate insights/conclusions and translate them into recommendations and strategies. Presents findings to partners and management

Develop score cards and program recaps to assess and communicate success and lessons learned for marketing initiatives

Serve as the data steward for Global Marketing and oversee the data cataloging, and lineage processes, along with all other data enablement activities

Responsible for leading Advanced Analytics projects and for translating business needs for data science and engineering teams

Responsible for vision and execution of report visualization for all customer KPIs and measurement. Includes dashboard development and report automation

Provide decision support that includes customer response modeling and campaign test analysis

Sets and manages priorities; works with internal /external resources to align priorities with skillsets to accomplish objectives

Plan for resources required to achieve functional goals in collaboration with cross-functional leaders to manage resources in an efficient manner

Orchestrate marketing teams to adapt to changing circumstances to collaborate effectively and efficiently push work across the finish line

Perform other reasonable job duties as requested

Qualification

Data AnalyticsPredictive ModelingData VisualizationAgile MethodologiesSQLPower BIMarketing AnalyticsLeadership SkillsCommunication SkillsRelationship BuildingDecision MakingConflict Resolution

Required

Bachelor's degree in Data Science, Computer Science, Business Analytics, Marketing, or a related field

At least 8 years of progressive experience managing company-wide marketing insights, analytics, and reporting function

Proven experience delivering analytics solutions for sales, marketing, or customer service functions—ideally in hospitality, travel, or consumer services

Proficiency in data visualization tools (e.g., Power BI), SQL, Fabric, Azure, and analytics platforms

Experience defining product roadmaps, managing backlogs, and delivering analytics products that drive measurable business outcomes

Familiarity with agile product development methodologies and tools (e.g., Jira, Confluence)

Strategic mindset with an ability to make difficult decisions

Leadership, management, and communication skills creating a work environment where associates are empowered and aligned action or purpose

Skills at building and nurturing relationships at all levels of the organization through collaboration, negotiation, and mentoring

Ability to proactively influence and shape the thinking of senior leaders that drives the right type of decision making to garner positive business results

Knowledge of marketing resources policies, practices, and procedures

Ability to present complex data insights in a clear, compelling way to non-technical audiences

Knowledge of data privacy regulations (e.g., GDPR, CCPA) and best practices in data governance

Strong written and verbal communications skills

Skilled in decision-making and conflict resolution in a fast paced, continuously changing, customer focused environment

Flexibility, adaptability, and capability to manage and prioritize multiple and conflicting priorities and tasks

Integrates and balances priorities, work activities and resources for the benefit of multiple key stakeholders

Understands how to manage in a culturally diverse work environment

Preferred

Master's degree or MBA preferred, especially with a focus on analytics, marketing analytics, product management, or strategy

Experience in Hotel Management, Vacation Ownership, Hospitality preferred

Experience in a matrixed structured organization preferred

Experience with Power BI, Business Objects, AWS, Adobe Analytics and Adobe Campaign preferred

Company

Marriott Vacations Worldwide

Glassdoor4.0

Marriott Vacations Worldwide is a tourism company that offers vacation ownership, exchange, rental, and resort.

Founded in 1984

Orlando, Florida, USA

10001+ employees

https://www.marriottvacationsworldwide.com/

H1B Sponsorship

Marriott Vacations Worldwide has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2022 (1)

2020 (3)