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Strava · 1 week ago

Partner Manager, US

Strava NY

Full-time

Hybrid

Senior Level

$121K/yr - $129K/yr

5+ years exp

Strava is the app for active people, connecting over 150 million athletes globally. The Partner Manager role focuses on building and managing relationships with influential figures in the running and cycling communities to drive product adoption and community engagement.

AppsFitnessInternetMobileSocial NetworkSports

Comp. & Benefits

Responsibilities

Build, deepen, and manage relationships with influential clubs, creators, and event organizers in the US, with an emphasis on the East Coast

Collaborate with key athletes, creators, community clubs & event organizers to help them get the most out of Strava’s products, to drive Community Partnerships OKRs

Drive product adoption by introducing high-impact partners to new Strava features, tracking their contribution to growth

Scale, measure and report on the impact of these partnerships; communicate these metrics and connect them to broader business trends and larger company initiatives. Use data to measure results and feedback to make constant improvements

Support planning and delivery of Community Leaders Workshops and other community-led events in collaboration with teammates and cross-functional partners

Partner with Product Marketing and Brand teams to source and activate creators for campaigns, launches, and GTM moments

Generate and synthesize local insights for cross-functional stakeholders; regularly report on trends, market activity, and growth opportunities

Manage budgets, prioritize high-impact initiatives, and deliver against growth KPIs

Champion your own personal development; Lead with empathy, regularly share and request feedback, develop Product, Tech and Data literacy expertise

Establishing community relationships and developing connections with a core audience of creators, community clubs and event organizers, primarily in running, cycling or the broader connected fitness and wellness industry

Recognizing & connecting with the next big creators, community clubs & event organizers, staying ahead of industry trends

Build relationships through regularly attending local community run or ride events

Influencing the team through clear and concise communication, ensuring timely and relevant updates

Articulating Community Partner feedback to internal stakeholders

Using data and analytics in the service of larger initiatives — ability to track, analyze and communicate key metrics and business trends

Having knowledge of known & emerging social media platforms and how partners create content

Working with cross-functional teams to develop creative partner activations and community marketing campaigns

Having a deep passion for Strava and the health and wellness of the world’s athletes; you may not be a creator, but you understand the landscape and believe that high quality and inspiring content is important

Demonstrating a willingness to learn from other's perspectives and experiences. Practicing a growth mindset by being open to new ideas and feedback

Qualification

Community buildingPartnership managementData analysisSocial media knowledgeProject managementCommunication skillsGrowth mindsetFlexibility

Required

5+ years in marketing, partnerships, or talent management, ideally in sport, fitness, or lifestyle brands

Proven experience driving measurable growth through community and creator partnerships

An extensive list of Creator, Club or Event relationships in running and/or cycling across the US

Extensive experience working cross-functionally and with all levels of management

Flexibility to regularly travel to key cities, community hubs and events across the US, with an emphasis on the East Coast

Demonstrated experience thinking strategically about complex issues, leading to thoughtful recommendations and action plans

Project management experience, with a proven ability to manage complex, multi-stakeholder projects on time and within budget

Proficiency with community monitoring software (Social Listening tools, Influencer Measurement tools) and community platforms (Eventbrite, Slack, WhatsApp, Heylo)