HockeyStack · 1 week ago
Sales Engineer, GTM AI
New York, United States
Full-time
Onsite
Senior Level
$200K/yr - $250K/yr
5+ years expHockeyStack is an applied AI company on a mission to automate sales, marketing, and customer success for B2B companies. The Sales Engineer will act as a technical and consultative bridge between HockeyStack’s AI-powered GTM platform and complex customer business problems, leading demo engineering and building sandbox POCs to tailor technical storytelling for various marketing and sales personas.
AnalyticsBusiness IntelligenceData VisualizationSaaSSoftware
Responsibilities
Design, build, and deliver polished interactive demos and live sandbox environments tailored to customer business use cases
Translate features like Odin AI analyst, Nova account intelligence, multi-touch attribution, lift modeling, account scoring, and GTM workflows into real-world demonstration scenarios
Lead interactive walkthroughs that resonate with marketing and sales contexts: e.g. "prove which channels actually drive pipeline" or "identify high-intent accounts to prioritize outbound"
Spin up isolated sandbox environments or trial workspaces to prototype custom scenarios
Validate how HockeyStack integrates with CRM/MarTech stacks (e.g. Salesforce, HubSpot, Outreach, LinkedIn, Website, Data Warehouse) and transforms data into dashboards, lift reports, and account insights
Collaborate with prospects to build real POCs - import data, set up workflows, and surface actionable insights in live sessions
Apply the MEDDICC framework consistently: + Metrics: quantify expected marketing ROI and pipeline lift. + Economic buyer: ensure demo messaging aligns with CFO, CMO, CRO objectives. + Decision criteria & process: uncover evaluation criteria early and tailor engineer-led sessions accordingly. + Identify pain & Champion: connect technical storytelling to business pain like dark-funnel attribution, inefficient budget allocation, or slow account prioritization. + Competition: address potential objections and differentiate from legacy analytics tools. (Adobe Bizible, FullCircle, etc)
Engage key personas: + Marketing Leads / Demand Gen: need visibility into pipeline attribution and ROI of channels, MMM models, lift measurement. + Sales Leaders / RevOps: require account scoring signals (Nova), stakeholder maps, and workflows for outbound sequences
Craft use-case narratives: e.g. "show us which content is creating revenue", or "help us identify CMO-level buying motion", then execute demos to reflect those
Train SDRs and AEs on technical messaging, solution positioning, and MEDDICC qualification best practices
Provide feedback to Marketing, Product and Engineering on customer POC success stories and feature requests, ensuring demos remain cutting-edge
Qualification
Required
5+ years in sales engineering, sandbox POCs, or technical pre‑sales roles (ideally SaaS MarTech / CRM / SalesOps / RevOps platforms)
Deep familiarity with multi-touch attribution, lift reporting, marketing mix modeling, account scoring, and buyer journey analytics
Strong skills in creating live demos and sandbox experiences tied to real business drivers
Expertise in MEDDICC and consultative qualification frameworks
Excellent ability to speak 'business-first': translate features into impact for CMOs, RevOps, SDR leaders
Product‑centric mindset with capacity to script, prototype, and troubleshoot demos on the fly
Ownership-first mindset — you take initiative, move fast, and figure things out
Thrive in early-stage, high-urgency environments where speed and impact matter
Curious, self-aware, and feedback-driven — you bring energy, not ego
See this role as a defining chapter — not a stepping stone or side quest
Preferred
Preferably experience selling to or supporting revenue teams at $10M‑$100M ARR B2B SaaS companies
Company
HockeyStack
HockeyStack is the command center for B2B revenue teams that provides modern attribution, unified buyer journeys, and account insights.
51-200 employees
H1B Sponsorship
HockeyStack has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
Funding
Current Stage
Growth StageTotal Funding
$29.2MKey Investors
Bessemer Venture PartnersGeneral CatalystY Combinator
2025-01-28Series A· $26M
2023-11-15Seed· $2.7M
2023-05-03Seed· $0.5M
Leadership Team
Buğra Gündüz
Co-Founder & CEO
Arda Bulut
Co-Founder and CTO
Recent News
2025-02-10
Company data provided by crunchbase