Director, Consumer Strategy & Growth jobs in United States
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Ballast Research · 1 week ago

Director, Consumer Strategy & Growth

positionWashington, DC
timeFull-time
remoteOnsite
seniorityLead/Staff, Director/Executive
money$100K/yr - $150K/yr
date5+ years exp

Ballast Research is seeking a Director, Consumer Strategy & Growth to enhance the relationship between readers and journalism through effective lifecycle marketing. The role involves leading data-driven programs to improve trial conversions and reduce subscriber churn while managing a small team and collaborating across various departments.

Market ResearchMarketing

Responsibilities

Serve as the strategic lead for lifecycle programs from early engagement through renewal, including:
Trial engagement and trial-to-conversion
Onboarding and early engagement development
Behavioral churn prevention and re-engagement
Pre-expiration and renewal readiness campaigns
Payment failure prevention and recovery
Build coordinated, cross-channel experiences across email, onsite messaging, app, and push notifications
Develop and run A/B and multivariate tests to improve certain lifecycle KPIs
Build and maintain an experimentation roadmap informed by subscriber insights, business needs, and product capabilities
Continuously refine segmentation and personalization strategies to scale impact
Partner closely with Data Engineering and Analytics to ensure lifecycle programs are powered by accurate, well-documented fields, events, and audience definitions
Use Looker to identify behavioral patterns and translate them into actionable lifecycle interventions
Serve as the point person for quality assurance across lifecycle marketing, validating that campaigns reach the correct users, trigger at the appropriate moments, and reflect the intended subscriber state
Work closely with Product and Engineering to align lifecycle marketing with in-product experiences
Partner with Editorial and Creative to develop messaging that reflects The Atlantic’s voice and deepens reader connection
Collaborate with Paid Marketing and Operations to ensure acquisition and engagement strategies reinforce each other
Manage and mentor one direct report
Help shape the processes, workflows, and culture for lifecycle marketing at The Atlantic

Qualification

CRMLifecycle marketingData analysisLookerSailthruTeam managementClear communication

Required

At least 2 years of management experience
5+ years in CRM, lifecycle marketing, engagement, or consumer growth—ideally in a subscription environment
Hands-on experience with CRM and automation platforms (Sailthru required; Zephr, Zuora, and Lytics highly valued)
Strong analytical orientation and experience using Looker or similar tools
Demonstrated ability to structure experiments, interpret data, and refine strategy
Clear communication skills with the ability to work across technical and creative teams

Company

Ballast Research

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Ballast Research is improving conversations between and among the highest levels of public policy.
dateFounded in 2013
location
Washington, District of Columbia, USA
people-size11-50 employees
web-link
https://www.ballastresearch.com/

Funding

Current Stage
Early Stage
Total Funding
unknown
2020-12-15Acquired
Company data provided by crunchbase