Ring Concierge · 1 day ago
Vice President, Brand Marketing
New York, NY
Full-time
Hybrid
Director/Executive
$240K/yr - $250K/yr
15+ years expRing Concierge is a rapidly growing, female-founded fine jewelry company specializing in customized engagement rings and fine jewelry. They are seeking a Vice President, Brand Marketing who can blend brand vision with data-driven performance to elevate their brand and deliver strong business results.
E-CommerceJewelryRetailWomen's
Responsibilities
Lead, mentor, and scale the integrated marketing, social media, communications, and influencer teams, through the establishing clear goals, priorities, and KPIs tied to business growth
Act as a strategic partner to Creative, Merchandising, and Growth Marketing to bring 360° brand campaigns to life across all consumer touchpoints
Identify current and future organizational need, evolve team structure, and nurture talent to support long-term business, brand, and revenue goals
Own and evolve Ring Concierge’s brand voice, ensuring it’s recognizable, consistent, and meaningfully integrated across every team and channel
Serve as the internal champion of brand identity, making sure every marketing, product, and customer-facing effort ladders up to a cohesive brand experience
Embed the brand’s tone, values, and vision into all cross-functional decisions, from product development to client experience
Develop scalable tools, messaging frameworks, and training that enable brand consistency company-wide
Set and lead brand marketing strategy across all channels, both retail and digital, with a focus on brand awareness, performance, and ROI
Oversee planning, execution, and performance of major initiatives, including product launches, promotions, seasonal campaigns, and in-store activations
Define and own brand KPIs (awareness, engagement, traffic, conversion) and use insights to continuously refine strategy and improve ROI
Provide strategic oversight of Ring Concierge’s social media presence, guiding editorial direction and platform strategy to build community, drive engagement, and convert audience into customers
Ensure Ring Concierge remains at the forefront of cultural and platform trends, leading innovation and testing across new and emerging channels
Drive social media as a key revenue-generating channel, ensuring strategy ladders to traffic, conversion, and audience growth goals
Build and lead a high-impact communications and influencer strategy that expands reach, builds credibility, and drives measurable business growth
Identify and secure high-impact brand partnerships and collaborations that reinforce our brand positioning and support revenue objectives
Cultivate and maintain strong relationships with top-tier media, creators, and cultural connectors to keep Ring Concierge present in key conversations
Design and implement a robust ROI framework for influencer and partnership spend, constantly evaluating the effectiveness and refining strategy based on data and outcomes
Double down on what’s working, eliminate inefficiencies, and ensure all partnership investments drive meaningful lift in traffic, acquisition, or revenue
Qualification
Required
15+ years of relevant brand marketing experience required
Passion for brand building and storytelling, with the agility to move fast and the discipline to measure results
Strong editorial sensibility paired with a data-driven mindset
Ability to align brand strategies with overall business objectives and business goals
Capacity to measure, analyze, and interpret the impact of social, communication, and influencer marketing efforts
Proven ability to lead, mentor, and scale high-performing teams across multiple brand functions
Strong verbal and written communication skills for effective collaboration with influencers, creators, and other marketing team members
Deep understanding of consumer dynamics, cultural trends, brand storytelling, and media/influencer dynamics
Proven ability to establish and maintain partnerships with influencers, brands, and media outlets
Highly collaborative, proactive, and adaptable in a fast-paced, entrepreneurial environment
Experience working with in-house creative teams, editorial partners, and agency relationships
Preferred
Bachelor's Degree preferred
luxury retail experience preferred
Benefits
Health, Vision & Dental Insurance for full-time employees
401K with employer match program
Generous employee discounts on fine jewelry
Paid time off, including an extra allowance of 3 days annually for religious observances
Company
Ring Concierge
Ring Concierge is an e-commerce site that offers fine jewelry for women.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Webster Capital
2025-05-14Series Unknown
Leadership Team
Nicole Wegman
Founder & CEO
Recent News
Company data provided by crunchbase