TikTok · 4 days ago
Business Analyst, Measurement Operations
New York, United States
Full-time
Onsite
Entry, Mid Level
$84K/yr - $180K/yr
2+ years expTikTok is the leading destination for short-form mobile video, and they are seeking a Business Analyst for their Measurement Operations team. This role involves analyzing budget effectiveness and supporting strategic business development through data-driven insights and collaboration with cross-functional teams.
Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo
Responsibilities
Responsible for business analysis of TikTok Budget. Evaluate business health, identify potential risks and major business opportunities from a global perspective, using statistical analysis, quantitative attribution and other methods
Conduct in-depth analysis of key metrics, trends, and performance indicators to drive data-informed decision making and support strategic business development plans with clear conclusions and implementation schedule
Providing decision-making references for leaders and achieving data-driven business growth
Analyze large datasets to evaluate budget expenditure effectiveness and identify key trends that drive budget value
Assist in data visualization, reporting, and insights generation, ensuring findings are clear, actionable, and valuable to TikTok internal stakeholders
Work closely with Measurement Operations Managers to support operational strategies and respond to business questions with data-driven insights
Collaborate with cross-functional teams (Monetization Product, Measurement, Finance, Centralized Procurement, Partnerships) to ensure measurement expenditure are aligned with broader company goals
Stay up-to-date with emerging trends in digital advertising, auction-based media, and measurement methodologies to enable actionable insights from your analyses
Contribute to internal best practices, documentation, and team learning efforts
Qualification
Required
2+ years of experience in campaign measurement, analytics, or media strategy within advertising, tech, digital marketing, or an agency setting
Experience working with large datasets and strong analytical skills, using tools like Excel, SQL, Python, or R
Experience working with data visualization tools and creating dashboards
Strong analytical skills, excellent communication and cross-functional collaboration skills, and proactiveness in problem-solving
Strong understanding of financial and marketing metrics
Knowledge of media buying, auction-based platforms, and ad effectiveness measurement
Strong organizational skills and attention to detail, with the ability to manage multiple projects in a fast-paced environment
Preferred
Ability to interpret and communicate data insights in a compelling way through reports and presentations
Effective problem-solving skills with a curious and investigative mindset
Fast learner, highly entrepreneurial with a good sense of judgment and original thinking
Benefits
Medical, dental, and vision insurance
401(k) savings plan with company match
Paid parental leave
Short-term and long-term disability coverage
Life insurance
Wellbeing benefits
10 paid holidays per year
10 paid sick days per year
17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)
Company
TikTok
TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.
10001+ employees
H1B Sponsorship
TikTok has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (979)
2024 (601)
2023 (387)
2022 (322)
2021 (133)
2020 (72)
Funding
Current Stage
Late StageLeadership Team
N Ali Mohamed
CEO
Blake Chandlee
VP Global Business Solutions
Recent News
2026-01-09
2026-01-09
Company data provided by crunchbase