Comoto · 3 days ago
Search Engine Marketing (SEM) Coordinator
Philadelphia, PA
Full-time
Hybrid
Entry Level
1+ years expComoto Holdings is America’s largest and fastest-growing omnichannel platform in the powersports aftermarket-products industry. They are seeking an SEM Coordinator who will be responsible for executing Paid Search/Shopping channels and supporting the broader media mix to drive growth within the organization.
Human ResourcesSmall and Medium BusinessesSoftware
Responsibilities
Build and maintain a large Paid Search keyword & Shopping product group portfolio to support Comoto’s ever-expanding catalog of premium gear and parts
Execute ad/copywriting testing in order to find the perfect message that calls to every moto enthusiast’s heart
Learn complex Paid Search & Shopping bid management strategies to take results to the next level
Optimize the Paid Search/Shopping portfolio daily to boost star performers and cut the underachievers
QA of own workflow-ad copy, campaign builds, etc.-as well as review of teammates’ work to ensure the positive customer-facing experience
Ultimately, master Paid Search and Shopping management
Help execute our Display, YouTube, and OTT marketing campaigns
Staying on the leading edge of Digital Marketing to keep Comoto at the forefront of the powersports industry
Qualification
Required
Minimum of one full-time year working in Search Engine Marketing
Proficiency with Marketing tools like Excel and Google AdWords
Working knowledge of web analytics (eg. Google Analytics)
Highly detail-oriented individual who can manage multiple projects
Strong analytical and problem-solving skills
Ability to articulate clearly and effectively
Self-starter, able to learn new processes, programs, and tools quickly to put into immediate practice
Thrive in a high-energy, collaborative, team-oriented environment
Preferred
Advanced Excel skills
Experience in multiple digital marketing channels (eg. SEO, Email, Social, Display/Media)
Business experience in eCommerce
Database (eg. Access) working knowledge
Motorcycle, ATV, and/or UTV enthusiast (not a requirement!)
Company
Comoto
Comoto is a free CV application – the central place – where you can create, manage and distribute your CV’s and Cover letters, etc.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase