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Fourth Floor · 23 hours ago

Social Media Manager - DTC Kid's Brand!

NYC Metro Area

Full-time

Onsite

Senior Level

$120K/yr - $135K/yr

5+ years exp

Fourth Floor is a children's clothing brand seeking a Social Media Manager to enhance their online presence. The role involves managing social media across multiple platforms, developing strategies for brand visibility, and overseeing content creation and community management.

Human ResourcesStaffing Agency

Responsibilities

Manage social media for multiple brands across multiple platforms (TikTok, Instagram, Facebook,etc.)

Develop social media strategies to increase brand visibility and engagement

Oversee and grow the company’s social media presence, including content creation, scheduling, publishing, and community management

Develop and maintain content calendars

Utilize “boosting” to reach relevant consumers

Content creation (video + photo) and publishing across platforms, along with attendance of photoshoots and retail locations

Manage link shops, Instagram shopping and other social commerce tactics to drive traffic

Content editing

Lead influencer marketing efforts by identifying talent, managing relationships, and executing campaigns from start to finish. Partner with marketing agencies when appropriate

Manage influencer gifting

Strategize to use social platforms for driving ecommerce sales

Define social KPIs with marketing leadership, analyze performance, and report on insights and optimizations

Stay up to date on kids/family trends