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NASCAR · 5 days ago

Managing Director, Facility Utilization & New Revenue

Daytona Beach, FL

Full-time

Onsite

Director/Executive

8+ years exp

NASCAR is a community of passionate individuals dedicated to growing their sport. The Facility Utilization & New Revenue Lead is responsible for driving year-round revenue growth by maximizing the use of NASCAR’s track facilities through strategic partnerships and new event opportunities.

RacingSports

Responsibilities

Partner directly with Track Presidents, General Managers, and key track personnel to identify new facility utilization opportunities that align with each property’s local strategy, infrastructure, and community relationships

Serve as a conduit between track teams and central departments to bring both local and enterprise-level opportunities to life while respecting local autonomy

Develop a unified calendar and understanding of national promoter partnerships, events, and rental opportunities that can be shared or replicated across the portfolio

Develop, maintain, and share database of non-NASCAR track events and potential event opportunities

Have a presence outside of NASCAR in the sports and entertainment industry to develop relationships and establish best practices

Work with Corporate Partnerships, Partnership Marketing, Licensing, and Event Experience teams to identify national or multi-venue event partnerships that enhance NASCAR’s brand and drive incremental revenue

Cultivate relationships with promoters, event organizers, and agencies to secure new events such as festivals, corporate experiences, exhibitions, or community programs

Support Track Presidents in negotiating and structuring local rentals by providing resources, benchmarking data, and best practices

Collaborate with Operations, Event Experience, and Facilities teams to assess venue readiness, logistical feasibility, and guest experience standards for new opportunities

Partner with Finance and Track Properties to build business cases, pro formas, and ROI analyses for potential events or facility investments

Coordinate with Marketing, Communications, and Brand teams to promote new events and highlight the year-round vitality of NASCAR facilities

Create an enterprise-level dashboard to track utilization, event performance, and economic impact across the portfolio

Identify replicable best practices from successful track-led initiatives and share them across markets

Stay current on industry trends in sports, live entertainment, and venue management to position NASCAR as a leader in multi-use facility strategy

Monitor and assist in growing other track revenue streams

Qualification

Venue managementBusiness developmentRevenue generationFinancial acumenPartnership developmentCommunication skillsNegotiation skillsCross-functional leadershipRelationship-building

Required

Bachelor's degree (B.A.) from four-year college or university preferred and 8+ years of experience in venue management, business development, or live event strategy or equivalent combination of education and experience

Proven success in developing partnerships and generating incremental revenue across a multi-property portfolio

Strong relationship-building and influencing skills; capable of working collaboratively with both track and central leaders

Financial acumen and experience developing revenue models, business cases, and ROI analyses

Excellent communication, negotiation, and cross-functional leadership skills

Equivalent combination of education and experience considered