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Lingo Staffing, Inc. · 5 days ago

Vice President of Sales (high ticket, direct to consumer)

Beaumont, TX

Full-time

Onsite

Director/Executive

$120K/yr - $150K/yr

Lingo Staffing, Inc. is seeking a Vice President of Sales to lead their B2C residential sales efforts. The role involves hands-on leadership, coaching sales consultants, and developing a sales playbook to enhance performance and close rates.

Human ResourcesRecruitingStaffing Agency

Hiring Manager

Jeanine Davis

Responsibilities

Lead all business-to-consumer (B2C) residential sales activities across multiple locations

Own the entire customer journey, from first contact through in-home consultation, close, and transition to operations

Apply a strong understanding of consumer behavior and sales psychology to improve close rates and overall sales performance

Step into live selling situations when needed and lead by example as a closer

Create and implement a clear, practical sales playbook that sales consultants can actually use

Standardize how the team approaches in-home consultations, presentations, objection handling, and closing

Introduce structure, consistency, and accountability while still allowing room for individual selling styles

Recruit, onboard, and develop a multi-location team of retail and in-home sales consultants

Spend 50–60% of your time in the field conducting ride-alongs, in-home coaching, and showroom training

Build a sales culture rooted in motivation, discipline, accountability, and continuous improvement

Train salespeople not just on what to sell, but how to sell

Establish clear sales metrics and expectations, including close rates, lead conversion, average ticket size, and sales cycle length

Implement sales process discipline using CRM and reporting tools to ensure visibility and accurate forecasting

Lead engaging weekly sales meetings to keep teams aligned, focused, and motivated

Work closely with Marketing to align lead generation, promotions, and showroom traffic strategies

Partner with Operations to ensure a smooth customer experience from signed contract through installation

Support new location and showroom openings with a retail-focused, consumer-driven sales approach

Qualification

B2C sales leadershipHigh-ticket salesIn-home sales experienceSales playbook developmentConsumer psychologyCoachingTrainingTeam developmentSales metrics establishmentCross-functional collaboration