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Apartment List · 4 days ago

Senior Product Marketing Manager - Renter Experience

United States

Full-time

Remote

Senior Level

$134K/yr - $163K/yr

7+ years exp

Apartment List is undergoing a strategic pivot to become an indispensable Renter Destination. The Senior Product Marketing Manager will lead the commercial strategy to drive adoption and virality of AI-powered decision-support tools, ensuring the platform becomes essential throughout the renter journey.

MarketplaceReal EstateRentalRental PropertySearch Engine

Growth Opportunities

Responsibilities

Accelerate Product/Market Fit (PMF) and Growth: Work closely with Product, Design, Engineering, and Brand Marketing to define, test, and launch new features. You will own the commercial strategy and market narrative that validates PMF and accelerates our national growth

Turn Renters into Lifelong Fans: You'll co-own the strategy to leverage new features that encourage renters to come back. The goal is to prove our platform is essential throughout the entire renter journey, not just for one search

Be the Trusted Advisor: Lead the strategic pivot from "just another listings site" to the "Trusted Advisor." Create powerful stories that show how our data-driven decision-support tools—not just listings—give renters the Confidence Advantage they can't find anywhere else, making them return throughout their journey

Build for Natural Discovery (SEO/LLM/Shareability): Partner with product, engineering, and brand marketing to ensure every new tool is built to be easily discovered and shared from day one

Champion the Voice of the Renter: Leverage deep consumer research to understand core user problems (Decision Friction, Low Trust, Fragmented Journey), translating these insights into compelling positioning, roadmap priorities, and frictionless first impressions

Qualification

B2C Product MarketingAI FluencyUnpaid Growth StrategiesConsumer ResearchSEOMaster CommunicatorSynergistHigh-growth Oriented

Required

7+ years in B2C product marketing with significant experience marketing a core consumer-facing web or mobile application, ideally a marketplace or platform making a strategic pivot

Deeply familiar with strategies that drive organic traffic (SEO, social), and embrace the philosophy that discoverability is a design requirement, not a bolt-on channel strategy

Strong, practical understanding of AI, LLMs, and AEOs and adept at translating complex data into clear, desirable consumer benefits

Natural leader who thrives in ambiguity, providing clarity and focus to high-velocity product cycles

Excel at fostering synergy and alignment across the unified Product, Growth, and Brand teams