Proper Hospitality · 2 weeks ago
Vice President of Brand & Marketing
Los Angeles, CA
Full-time
Onsite
Director/Executive
$200K/yr - $235K/yr
10+ years expProper Hospitality is seeking an experienced Vice President of Brand & Marketing to join their corporate team in Los Angeles. This leader will define and lead the creative and strategic direction for Proper Hospitality’s brand portfolio, ensuring clear storytelling and driving awareness and demand in each market.
HospitalityHotelRental Property
Responsibilities
Define and evolve the brand positioning, voice, and visual identity for all sub-brands
Lead internal and external creative teams in developing campaigns, photo/video content, and brand assets
Oversee brand launch strategy for new properties and concepts, working with Development, Design, and Operations to translate each project’s vision into market-ready positioning, creative campaigns, and PR strategies
Oversee creative approvals and maintain brand consistency across digital, print, and experiential channels
Partner with Development, Design, Food & Beverage, and Activations & Experiences teams to ensure the brand is expressed cohesively across physical and digital environments
Serve as the steward of Proper’s aesthetic and cultural point of view, ensuring storytelling reflects our leadership in design, wellness, and hospitality
Lead social media, influencer, and partnership strategy across all brand and property channels
Oversee PR and communications—corporate and property-level—guiding agency partners and shaping narratives that build reputation and earned visibility
Manage property marketing managers and the in-house creative director responsible for execution of brand assets
Partner with the Director of Performance Marketing to align creative and campaign strategy with digital goals, ensuring consistency between brand storytelling and revenue outcomes
Oversee CRM and database growth strategy, working with the Commercial team to personalize communication and drive loyalty
Use data and insights to inform lifecycle marketing and strengthen guest relationships
Lead a collaborative, high-performing team across brand, PR, social, and creative disciplines
Manage agency partners and maintain a network of collaborators in design, culture, and wellness
Partner with executives across Operations, Development, Finance, and Commercial functions to ensure the brand drives measurable business impact
Qualification
Required
10+ years of experience in brand or integrated marketing, including 5+ in senior leadership
Proven success scaling or evolving a lifestyle or luxury brand—ideally spanning hospitality, design, wellness, or fashion
Strong creative sensibility with the ability to connect brand storytelling to commercial performance
Deep understanding of digital channels, content strategy, and cultural trends
Exceptional leadership, communication, and collaboration skills; comfortable guiding both creative teams and agency partners
Benefits
Bonus
Company
Proper Hospitality
Proper Hospitality is a hotel & hospitality industry designs, brands, and operates high-end lifestyle hospitality experiences.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$0.33M2024-09-11Series Unknown· $0.33M
Leadership Team
Brian De Lowe
President and Co-Founder
Alex Samek
Co Founder
Recent News
2025-10-17
Company data provided by crunchbase