Mattel, Inc. · 5 days ago
Associate Manager, Partnerships & Strategic Alliances
El Segundo, CA
Full-time
Hybrid
Mid, Senior Level
$110K/yr - $135K/yr
5+ years expMattel, Inc. is a leading global toy and family entertainment company, known for its iconic brand portfolio. The Associate Manager will be responsible for building and maintaining strategic partnerships that drive business growth, develop brand partner networks, and collaborate closely with various teams to ensure successful execution of partnership strategies.
Consumer GoodsManufacturingOnline GamesPC GamesToys
Responsibilities
Develop and implement a comprehensive brand partnership and alliances strategy aligned with the company’s goals and objectives
Identify, prioritize, and pursue potential partners and opportunities and strategic alliances
Oversee the entire partnership lifecycle, from initial discussions to contract negotiation and implementation
Collaborate with leaders across Mattel Film and TV Teams, Consumer Products, Global Brand Teams, Entertainment Partnerships/In Licensing, Interpreted Marketing Creative,) to ensure integrated strategies and successful execution
Analyze market trends, competitive landscape, and customer needs to inform partnership and alliance strategies
Collaborate with marketing and sales teams to develop go-to-market strategies for new distribution channels
Develop and execute business development plans, including finding and nurturing relationships that contribute to the company’s revenue and profitability targets
Negotiate partnership agreements, including terms, pricing, and licensing models, ensuring alignment with company goals and policies
Monitor and analyze key performance metrics to assess the effectiveness of partnership and alliances initiatives
Work closely with finance leaders to align partnership agreements with financial goals and policies
Communicate progress, challenges, and opportunities to the Franchise Leadership team and other key stakeholders
Leading, mentoring and developing their team
Collaborate with Sr. Manager, Global Marketing in gaining buy-in for global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business
Qualification
Required
5+ years (2 years with MBA) experience in marketing, business development
Expertise in strategy development, integrated marketing, and brand management
Creative storyteller with the ability to influence and inspire others to see a brands full potential
Ability to synthesize data and pull insights to create recommendations
Strong skills presenting in front of large groups
Highly organized, adaptable to autonomy and detail oriented with strong follow up skills
Strong relationship builder with both internal and external partners
International business/global marketing experience
High competence in project and stakeholder management
Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
Creative Problem Solver
Collaborative
Self-Motivated
Passionate about 'Play'
Efficient and excellent at time management
Proactive
Organized
Curious
Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves
Benefits
Competitive total pay programs
Comprehensive benefits
Company
Mattel, Inc.
We empower generations to explore the wonder of childhood and reach their full potential.
10001+ employees
H1B Sponsorship
Mattel, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (26)
2024 (23)
2023 (28)
2022 (21)
2021 (10)
2020 (27)
Funding
Current Stage
Public CompanyTotal Funding
$600M2025-11-05Post Ipo Debt· $600M
2009-09-28IPO
Leadership Team
Christopher Sinclair
CEO
Ynon Kreiz
CEO
Recent News
2026-01-09
Digital Commerce 360
2026-01-07
2026-01-07
Company data provided by crunchbase