The Knot Worldwide · 3 days ago
Head of Consumer Communications
New York, NY
Full-time
Hybrid
Director/Executive
10+ years expThe Knot Worldwide is a company that champions celebration and values its employees. The Head of Consumer Communications will focus on driving consumer PR strategies and media coverage, collaborating with various teams to enhance brand awareness and engagement.
Event ManagementEventsInformation TechnologyProfessional ServicesWedding
Responsibilities
Develop and execute against a comprehensive consumer PR strategy for The Knot Worldwide (TKWW), in alignment with business objectives and marketing goals
Garner top-tier consumer press coverage for US brands The Knot, Wedding Wire, and The Bump in support of major initiatives and create a steady drumbeat of coverage with a focus on enhancing SEO and LLM efforts
Identify and garner coverage with new and emerging consumer media platforms (podcasts, Substack, social media editors, etc.), with a focus on targeting Gen Z and Millennial consumers
Partner closely with the marketing, social, and influencer teams to ensure PR is integrated into relevant campaigns, social activations, consumer events, industry shows, and more
Provide day-to-day management and overall guidance to TKWW’s consumer PR agency
Track, analyze, and report on determined PR metrics and KPIs to measure effectiveness of efforts and demonstrate ROI to the business
Partner with Senior Leadership on reactive press inquiries, as needed
Qualification
Required
At least ten years of public relations and communications industry experience, with at least 3-5 years of that time spent in the consumer PR field
A Bachelor's degree in PR, Communications, Journalism, or a related field
Already established media relationships with top-tier and emerging consumer press
Ability to develop and execute communications strategies that align with business objectives and provide demonstrable ROI
Strong writer with the ability to write compelling materials for press and owned channels (examples will be required)
Ability to track metrics, analyze performance, and make data-driven decisions
Ability to work across functions to gather information and make strategic recommendations
Prior PR agency and in-house experience is required
Benefits
Flexible vacation
Generous parental leave
Mental wellbeing
Physical health and financial planning
Engaging perks and discounts
Company
The Knot Worldwide
The Knot Worldwide is a mobile application.
1001-5000 employees
H1B Sponsorship
The Knot Worldwide has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (3)
2023 (4)
2022 (3)
2021 (6)
2020 (5)
Funding
Current Stage
Late StageLeadership Team
Timothy Chi
Chief Executive Officer
Recent News
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