Virginia Economic Development Partnership · 3 weeks ago
Vice President, Marketing & Communications
Richmond, VA
Full-time
Onsite
Director/Executive
15+ years expThe Virginia Economic Development Partnership (VEDP) seeks a Vice President, Marketing & Communications to lead the Commonwealth’s efforts to promote Virginia as a Top State for Business. This role involves overseeing integrated marketing strategies, collaborating with various stakeholders, and managing a team to achieve VEDP’s goals and mission.
Government Administration
No H1B
Responsibilities
Develop Marketing & Communication’s strategy and plans and provide clear direction and clearly communicate goals of the agency to staff and inform external stakeholders and clients
Provide appropriate staff oversight and performance management
Foster independence and appropriate risk taking as well as team interdependence and support
Provide ongoing performance feedback that is both positive and constructive
Address performance deficiencies specifically, constructively, and timely, i.e., evaluate performance accurately and continually
Execute effective budgets and assignments of tasks to maximize resource allocation
Create employee engagement by communicating as a leader and a team player
Engender trust and confidence with employees, encouraging two-way feedback, and a willingness to know them
Ensure adequate professional development opportunities are provided for team members
Promote and encourage teamwork and collaboration across units at VEDP
Continually identify potential growth opportunities within the division and/or VEDP for staff in order to cultivate long-term success and support employee retention
Collaborate with colleagues across VEDP, other state agencies, and local/regional partners to position the Commonwealth as the best place to live, invest, and grow
Partner with internal and external colleagues to assess changes in competitive landscape, economic climate, technology developments, and customer attitudes and adjust positioning and messaging to account for changes
Lead and collaborate on Virginia’s value proposition, developing primary messaging focused on the Commonwealth’s differentiated value
Oversee integration of the messaging into (1) marketing materials, such as brochures, campaigns, print publications, and websites, and (2) enhancements to the Commonwealth’s brand as a premier location for business
Direct successful web and mobile marketing strategies that promote Virginia’s business location advantages and increase top of mind awareness that Virginia is the premier business location
Oversee a marketing collateral program to support and enhance VEDP's brand position and outreach marketing programs
Direct an effective social media marketing strategy to establish VEDP as a leader and trusted knowledge base for economic development content and services, targeting individuals seeking information regarding Virginia’s economic development programs, target industries, assets, and/or VEDP
Oversee the content development, publication, positioning, and distribution of VEDP’s Virginia Economic Review quarterly magazine
Oversee the content development and distribution of large, annual projects, such as VEDP’s Annual Report
Oversee the third-party agency relationship and budget management
In collaboration with VEDP’s Sr. Vice President for Talent and Workforce Strategy, support development and execution of a talent attraction strategy for Virginia, including, but not limited to research, partner engagement, and cross-organizational collaboration
Lead Virginia’s site consultant cultivation strategy and execution
Responsible for proactive consultant outreach in partnership with VEDP’s leadership team and related divisions
Partner with VEDP colleagues to (1) identify, target, and engage customer segments and (2) incorporate primary messaging into pitches and presentations
Collaborate with VEDP colleagues (e.g., all Lead Generation Divisions, Research, Economic Competitiveness) to develop and support lead generation initiatives by: Coordinating with client-facing divisions to develop and deploy relationship cultivation strategies with key accounts
Mining and analyzing data in Salesforce CRM to track and improve client engagement across all client-facing divisions
Developing and implementing targeted media campaigns
Planning and overseeing high-quality events that enhance our customer engagement during trade shows, cultivate relationships with site selectors, and build rapport during high-profile site tours
Strategically coordinate and leverage the resources of Team Virginia, including overall programming, high-impact events, and content development
Coordinate with state agency partners to leverage resources, build awareness of the sectoral ecosystems, and retain and attract talent to the Commonwealth
Direct VEDP’s earned media communications program and partner with other state agency resources to implement a strategic media relations program that ensures maximum exposure of favorable Virginia economic development, community development, and quality of life articles in major business publications, economic development trade magazines, and vertical industry publications
Support the Managing Director of Communications with the production of VEDP-Governor press releases and media events
Support the Governor’s Call and Mission programs with key messaging and event planning as needed
Support the Communications team with two industry-focused media tours per fiscal year
Develop and implement an internal communications strategy to improve information sharing across all VEDP divisions
Qualification
Required
At least 15 years of relevant experience, in positions of progressive responsibility including, but not limited to, marketing and communications leadership experience at the managing director, assistant VP, and/or VP level
Strong managerial and leadership abilities including cross-functional leadership, decision-making, and communication skills
Excellent strategic analysis and problem-solving skills
Excellent communication (verbal and written) and interpersonal skills
Management of internal direct reports and indirect reports with a record of accomplishment of developing people and building successful teams
Excellent computer proficiency, particularly with presentation (PowerPoint) and spreadsheet (Excel) development
Division/department management, resource allocation, and project delegation
Support of organization-wide efforts
Ability to multitask
Ability to work, lead, and generate results and outcomes in time sensitive situations
Bachelor's degree in related field (e.g., business, economics, marketing, communications) is required
Being authorized to work in the U.S. is a precondition of employment
A valid Virginia driver's license and ability to obtain a passport is required
Preferred
Participation and experience with economic development, government agencies, and/or industry organizations
Graduate degree preferred
Company
Virginia Economic Development Partnership
The Virginia Economic Development Partnership (VEDP), a state authority created by the Virginia General Assembly to better serve existing and new companies, to expand, locate, or increase trade opportunities, by providing confidential site selection, workforce solutions, and international trade services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jason El Koubi
President and CEO
Nicole Riley
Senior Vice President of Policy and Strategic Partnerships
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