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Braze · 5 days ago

Marketing Analytics Manager

New York, NY

Full-time

Hybrid

Entry, Mid Level

$118K/yr - $139K/yr

2+ years exp

Braze is a leading customer engagement platform that empowers brands to deliver exceptional customer experiences. The Marketing Analytics Manager will optimize marketing operations and provide insights to drive effective customer engagement and revenue growth.

AnalyticsCRMMarketingMarketing AutomationSoftware

Comp. & Benefits

Responsibilities

Own KPI reporting and insights to identify and evaluate opportunities to drive funnel conversion

Iterate with key stakeholders to improve and maintain dashboards and accurate pipeline measurement and sourcing

Regular analysis of Marketing funnel data broken down by Region, Territory, Campaign, Channel, to help the Marketing team with key decisions on spend and types of campaigns that will drive the most value

Manage the automation of data tracking for marketing-sourced attribution to support Marketing’s reporting (including data extraction, analysis, and recommendations)

Fulfill ad-hoc reporting requests for the global marketing organization and identify opportunities for improved reporting

Support the installation and maintenance of marketing automation systems

Create and maintain training and documentation on processes and system configuration

Educate members of the sales and marketing organization on best practices and enforce SLAs

Perform routine reconciliations between Marketing systems and Salesforce to ensure data alignment

Qualification

B2B Marketing AnalysisSales & Marketing AutomationData AnalysisSQLTableauSnowflakeExcelGoogle SheetsData GovernanceCross-functional CollaborationDetail-oriented

Required

2-5 years of experience working in marketing operations at a B2B SaaS company

2-5 years of experience with Sales & Marketing automation tools such as Salesforce, LeanData, Outreach, and Marketo

3-6 years of experience b2b Marketing, Data Analysis, and Insights presentation

Bonus intermediate-advanced SQL skill

Strong working knowledge with Snowflake and data warehousing concepts (schemas, tables, etc.) and how that data is ingested in BI tools like Tableau, Looker, etc

You are an analytical thinker and proficient with Excel and Google Sheets

You have strong Tableau dashboarding experience

Able to pull insights from complex data sets and present these insights to Marketing business owners

You are organized and able to work on both long-term projects and requests requiring a quick turnaround

You are capable of turning large sets of data into actionable insights

You love working cross-functionally and globally to support the broader team's goals

You're curious, insightful, and are a detail-oriented operator who can see the big picture

Fulfill ad-hoc reporting requests and identify opportunities for improved reporting

Adhere to data governance standards and perform regular data quality audits: upload, update, and maintain Salesforce records, perform weekly data scrubs