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Samsung Ads · 4 months ago

Director, Campaign & Strategy GTM

6625 Excellence Way, Plano, TX, USA

Full-time

Onsite

Director/Executive

12+ years exp

Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies and consumer electronics. The Director of MX Campaign Strategy & GTM Activation will oversee the development of campaign strategies and integrated marketing plans, ensuring effective execution and measurement of marketing campaigns to achieve revenue targets.

Marketing & Advertising

Responsibilities

Translate business and product goals into multi-channel marketing campaign strategy

Develop integrated campaign briefs with clear objectives, target audience, key messages, and KPI/success metrics across the funnel for product launch, sustain initiatives, seasonal campaigns, and culture moments

Collaborate with product, influencer, partnership, PR, social, media, CRM, and carrier marketing and creative teams to develop campaign strategies that ensure adaptation of global strategies for local activation to US consumer

Align timing and execution across teams and geographies

Own campaign strategy and evangelize during key leadership meetings at the strategic business reviews (with SEA and Global business leadership)

Establish campaign thru-line and collaborate with marketing stakeholders across influencer, partnership, PR, social, media, CRM, and channel marketing to build comprehensive and effective plans that support US-focused brand, product, and business objectives

Create and manage timelines, communicate progress & blockers, and ensure all stakeholders are looped in and accountable

Lead tracking, analysis and reporting against established KPIs

Lead MX cross-portfolio initiatives: CRN (Certified Renewed), Why Galaxy, Try Galaxy: from insights analysis to campaign strategies, marketing briefs, planning, execution and measurement, learning agenda

Deliver innovative ways to create new sources of business growth through audience, channel, partner expansion, strategic go-to-market and creative innovation

Lead and grow a team of integrated marketers, foster a culture of respect, ownership, collaboration and innovation

Own strategic relationships with key internal and external stakeholders to build insights-driven campaign strategies, foster collaboration, and cross-functional innovation

Qualification

Strategic marketingIntegrated campaign developmentGo-to-market activationAnalytical skillsTeam leadershipCommunication skillsProblem solvingCollaborationAdaptability

Required

Bachelor's Degree in related field (business, marketing, communications)

12+ years of relevant experience in strategic marketing or sales

Strategic thinking, problem solving at a complex and fast pace, ability to navigate conflicting priorities and stakeholders within SEA and Globally

Exceptional communication skills (both written and verbal) to effectively work with all stakeholders (internal, agency, account teams, customer teams, Suwon etc.)

Preferred

Track record of leading integrated campaign development and go-to-market activation for a complex product portfolio

Experience growing global brands, with a focus on technology, lifestyle and entertainment industries

Ability to translate global frameworks into campaigns relevant for the US

Experience managing and developing high-performing teams

Strong analytical and data-driven decision-making skills. Ability to dissect large amounts of data into clear opportunities for marketing and business

A positive “all-hands-on-deck” attitude and willingness to get the job done. Ability to balance setting the strategy AND rolling up your sleeves with the team and agency partners

Able to pivot strategically based on campaign & channel performance and evolving business need