Berntsen International, Inc. · 2 weeks ago
Sales Marketing Assistant
Madison, WI
Full-time
Onsite
Entry Level
1+ years expBerntsen International is seeking a highly organized and motivated Sales & Marketing Assistant to support their InfraMarker and core business teams. This role is critical in coordinating sales activities, managing bid workflows, and ensuring the teams have the necessary resources to effectively serve customers.
CommercialConstructionIndustrialIndustrial EngineeringManufacturing
Hiring Manager
Jenny Gmeinder
Responsibilities
Coordinate presentations and provide sales support materials to internal teams and sales partners
Track active accounts, deadlines, and follow-up tasks
Maintain up-to-date documentation in Salesforce
Support RFP and bid preparation, including required paperwork and submissions
Ensure proper payment and billing processes are followed
Manage contract documentation and renewals
Assist with coordinating engineering resources for sales support and technical prep
Identify RFP and bid opportunities across state, federal, and local agencies
Maintain vendor registrations and certifications with government platforms and prime contractors
Conduct warm outreach to qualified prospects and assist with early-stage pipeline development
Manage pre- and post-conference activities, including lead capture and follow-up
Coordinate trade show logistics, booth materials, and shipping
Support presentations and joint activities with Esri, HID, and other partners
Assist with internal and external event scheduling and preparation
Qualify incoming marketing-generated leads and route them appropriately
Support analytics and campaign performance reviews
Assist with content distribution, promotional materials, and customer communications
Use Salesforce and supporting tools to track pipeline metrics and communicate performance
Maintain price lists, quote templates, and supporting sales documents in Salesforce
Provide administrative support for sales systems and process updates
Qualification
Required
Associate's or Bachelor's degree in Marketing, Business, Communications, or related field
1–3 years of experience in marketing, sales support, or administrative coordination
Experience with Salesforce or another CRM
Experience preparing or managing government bids/RFP submissions
Background or aptitude in sales, business development, or sales coordination
Exceptional organization and time management; able to juggle multiple priorities without dropping details
Strong attention to accuracy and quality
Highly motivated, goal-driven, and energized by contributing to team wins
High initiative and comfortable taking charge and moving tasks forward independently
Strong communication and follow-through across teams
Ability to learn quickly and adapt to new systems and processes
Preferred
Experience in event management, vendor coordination, or marketing support is a plus
Company
Berntsen International, Inc.
Berntsen International, Inc., Madison, WI, has been “Marking the Infrastructure of the World” since 1972 as the leading manufacturer of customized marking products for land surveying.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
P
Peter Berntsen
Co-Founder
P
Phillip Peterson
Co-Founder
Recent News
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