Pathfinder Brands · 1 day ago
Senior Brand Manager - Home & Living, Fragrance, Décor
United States
Full-time
Remote
Senior Level
5+ years expPathfinder Brands is a brand platform focused on acquiring and revitalizing consumer brands in the U.S. They are seeking a Senior Brand Manager to lead AuraHouse.com, responsible for the brand's direction, health, and growth. This role involves setting brand strategy, coordinating teams, and ensuring cohesive progress across various functions.
Responsibilities
Own the Brand (P&L + Strategy)
Own full P&L responsibility
Set brand-level strategy across product, growth, operations, and partnerships
Translate high-level goals into clear priorities and execution plans
Brand Leadership & Vision
Act as the primary steward of the brand’s voice, positioning, and long-term identity
Ensure consistency across product, creative, marketing, and customer experience
Identify opportunities to deepen emotional connection and brand loyalty
Product & Expansion Strategy
Lead ideation and execution of new products, bundles, and line extensions
Pressure-test product-market fit and prioritize roadmap decisions
Coordinate with ops, creative, and growth teams to bring products to market successfully
Growth Beyond Paid Social
Identify and pursue non-traditional growth channels: partnerships, wholesale, PR, and brand-led initiatives
Source and execute high-impact brand partnerships and collaborations
Work closely with Pathfinder’s Growth team to align on testing priorities and learnings
E-commerce & Growth Collaboration
Partner with centralized Growth (paid media, CRO, lifecycle, analytics) to drive efficient ecommerce growth
Contribute to growth brainstorms and strategic planning
Operations & Cross-Functional Leadership
Ensure operations, supply chain, CX, and fulfillment are running smoothly
Identify operational risks early and drive solutions
Own prioritization and tradeoffs across teams
Team Leadership
Lead and coordinate brand-level resources
Create clarity, momentum, and accountability across all collaborators
Be the central point of alignment between Pathfinder and brand execution
Qualification
Required
5+ years of experience at a leadership position in a DTC or consumer brand (founder, GM, brand lead, head of growth, head of ops, head of product, or equivalent)
Strong intuition for brand, product, and customer experience
Enough fluency in e-commerce growth (paid media, CRO, retention, LTV/CAC) to collaborate effectively with specialists
Experience coordinating cross-functional teams and external partners
Proven ability to identify new growth opportunities beyond traditional performance marketing
Highly organized, decisive, and comfortable owning outcomes
Preferred
Remote (EST time zone preferred)
Company
Pathfinder Brands
We are serial founders, operators, and marketers with multiple exits, leadership roles in small brands to unicorns, and credentials from Y Combinator, Forbes 30 Under 30, Fortune 500 Fastest Growing Companies, and Harvard & Stanford GSB.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase