Better Business Bureau Great West + Pacific ยท 4 days ago
Ad Operations & Media Buying Specialist
United States
Full-time
Remote
Mid Level
$75K/yr - $85K/yr
3+ years expBetter Business Bureau is seeking an Ad Operations & Media Buying Specialist to lead campaign execution and performance optimization across various digital platforms. The role involves managing the full lifecycle of digital advertising campaigns and optimizing them for performance to help local businesses thrive.
Consumer Services
Responsibilities
Own the full lifecycle of digital advertising campaigns, including setup, management, and optimization across Google Ads, Meta Ads Manager, YouTube, and programmatic DSPs
Buy and manage media across multiple channels, ensuring best-fit strategies for each clientโs objectives
Implement pixel tracking, custom audiences, and conversion tracking through tools such as Google Tag Manager and platform-specific tracking solutions
Continuously optimize toward performance KPIs (CTR, CPC, CPA, ROAS, etc.) and proactively identify opportunities to improve campaign efficiency
Troubleshoot delivery, tracking, and implementation issues with a solution-oriented mindset
Partner with account managers, creative teams, and analytics to ensure seamless campaign execution and cohesive client experience
Build compelling dashboards and performance reports that translate numbers into business impact, not just metrics
Stay on top of digital advertising innovations, algorithm shifts, attribution updates, and industry best practices
Qualification
Required
3โ5 years of hands-on paid media experience (in-house or agency). You've managed campaigns, learned from missteps, and understand how to optimize at scale
Google Ads and Meta Ads certifications required
Demonstrated experience buying across multiple channels, ideally including some exposure to traditional or outdoor media
Deep understanding of Google Ads, Meta Ads Manager, YouTube, and/or programmatic buying
Familiarity with web analytics, conversion tracking, Google Tag Manager, and pixel implementation
Advanced Excel/Google Sheets skills, you can build reports and dashboards that actually tell a story
Strong communication skills with the ability to translate 'CPMs and CTRs' into 'here's what this means for your business.'
Agency experience is a strong plus, especially if you're comfortable juggling multiple clients and explaining performance in client-friendly terms
Highly organized, deadline-driven, and able to manage multiple campaigns in a fast-paced environment
Benefits
Medical, Dental, and Vision Insurance Plans (Dental and Vision base plans with premiums 100% paid for by BBB)
100% employer-paid life and long-term disability insurance
Optional insurance plans (short-term disability, additional life, etc.)
Paid Time Off (PTO) as of your date of hire.
Paid holidays, plus your birthday off with pay.
Safe Harbor (immediate vesting) 401(k) plan with up to 6% company match
Remote first work model
Company
Better Business Bureau Great West + Pacific
๐๐ฒ๐๐๐ฒ๐ฟ ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐๐๐ฟ๐ฒ๐ฎ๐ ๐๐ฟ๐ฒ๐ฎ๐ ๐ช๐ฒ๐๐ + ๐ฃ๐ฎ๐ฐ๐ถ๐ณ๐ถ๐ฐ (๐๐๐ ๐๐ช๐ฃ) is a trusted partner for businesses across Alaska, Central Colorado, Hawaii, Idaho, Montana, Oregon, Washington and Western Wyoming.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Tyler Andrew
President / CEO
Heather Tuttle
Chief Operating Officer
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