Universal Windows Direct · 2 days ago
Retail Marketing Manager
Middleburg Heights, OH
Full-time
Onsite
Mid, Senior Level
$55K/yr - $55K/yr
3+ years expUniversal Windows Direct is a company focused on customer-centric marketing strategies. The Retail Marketing Manager will lead efforts in event strategy and grassroots marketing to generate quality leads and enhance brand experiences.
ManufacturingReal Estate
Responsibilities
Engage potential customers and schedule in-home consultations with UWD Sales Representatives
Develop training programs for existing local staff and new hires
Engaging with homeowners in local neighborhoods where UWD has recently completed home-improvement projects
Hire, train and maintain team of Retail marketers across multiple locations
Manage provided budgets to maximize ROI
Determine and set monthly, quarterly, and annual goals in partnership with the VP of Marketing
Manage and approve payroll entries and updates
Contribute content social media and company culture efforts
Evaluate data and results to identify areas of improvement
Conduct performance reviews with Retail marketing team
Support Corporate Marketing functions where necessary
Create and lead a unified event marketing vision across all brands and divisions
Develop scalable programs that reflect The Great Day Way, emphasizing excellence in execution, a customer-first mindset, and strong team development
Oversee execution of event and grassroots marketing strategies, including home shows, retail events, festivals, local sponsorships, B2B partnerships, and neighborhood outreach
Develop standards for localized marketing efforts, ensuring consistency in brand representation and quality of experience
Optimize lead generation processes to exceed booked, issued, and sales targets
Develop mange and execute a workforce plan to deliver quality capacity and capabilities for events marketing
Recruit, train, and inspire a high-performing, geographically dispersed team of event marketers
Promote a culture of accountability, learning, and energy, with clear KPIs and coaching routines
Qualification
Required
3 + years of experience in field/event marketing, grassroots lead generation, or related roles in high-performance, growth-oriented businesses
Proven leadership in building and scaling multi-location teams and programs; national/multi-brand experience preferred
Bachelor's degree or equivalent experience; marketing, communications, or business discipline preferred
Deep understanding of Retail marketing dynamics, including event execution, local partnerships, community engagement, and staffing
Strong ability to set vision, organize systems, and lead through influence in a matrixed environment
Experience in the home improvement, franchise, or direct-to-consumer industries a plus
Excellent communicator who inspires, coaches, and drives outcomes through people
Willingness to travel regularly to your office, events within your market, as well as other markets if chosen to attend
Ability to engage for extended periods at events and manage occasional physical demands (event materials, standing, walking)
Valid Driver's License And Reliable Transportation Required
Preferred
national/multi-brand experience preferred
marketing, communications, or business discipline preferred
Experience in the home improvement, franchise, or direct-to-consumer industries a plus
Company
Universal Windows Direct
Universal Windows Direct is a building materials company providing vinyl windows and vinyl siding products.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-11-01Acquired
Leadership Team
Michael Strmac
Co-Founder
William Barr
Owner
Recent News
2023-07-07
Company data provided by crunchbase