Apartment List · 5 days ago
Lead Product Manager - New User Experience & Growth
United States
Full-time
Remote
Senior Level, Lead/Staff
$164K/yr - $199K/yr
5+ years expApartment List is on a mission to help every renter find a home they love at the value they deserve. They are seeking a Lead Product Manager to own new user experience and growth efforts, focusing on creating engaging first moments for users and driving product-led growth through experimentation and collaboration with cross-functional teams.
MarketplaceReal EstateRentalRental PropertySearch Engine
Responsibilities
Own the new user product experience from first touch to registration, building experiences that inspire action, curiosity, and confidence
Develop and rigorously test innovative product-led growth loops designed to dramatically increase new user acquisition and engagement. This includes meticulously crafting and optimizing strategies for sharing functionalities, referral programs, social media integration and engagement, and content-led virality. The goal is to build self-sustaining growth mechanisms that leverage the product itself to drive a continuous influx of new users
Lead experiments on value propositions, messaging, and flows to drive signups and optimize conversion
Collaborate, guide, and strategize with the Marketing team on priorities to amplify social campaigns, word-of-mouth moments, and branded first impressions. Identify key marketing messages that resonate with target audiences and translate these insights into new product features or enhancements that capture market share
Use data to prioritize opportunities, size impact, and track performance across growth surfaces
Build prototypes and run experiments with your triad partners (design + engineering + analytics) to validate and ship quickly
Use quantitative data to identify opportunities and qualitative data to validate and size opportunities
Deliver measurable outcomes against acquisition, activation, and referral KPIs
Qualification
Required
5+ years of experience in product management, ideally with a focus on consumer growth, new user experiences, viral mechanics, and referral ecosystems
Self-starter, someone who doesn't wait for someone to tell them what to do
You've driven measurable impact through experimentation, testing, and iteration across top-of-funnel surfaces
You can write basic SQL queries pull your own data to guide decisions
You can create Figma mocks or prototypes to move ideas forward without waiting on others
You're energized by ambiguity, motivated by outcomes, and biased toward action
You balance creative intuition with data-driven thinking, and know when to try scrappy vs. scale
You thrive in fast-paced environments and collaborate fluidly with marketing, design, engineering, and analytics
You believe in the power of personalization & matching—not just searching—and want to help more renters find homes they love
Preferred
Knowledge of SEO & AEO best practices is a big plus
Benefits
Equity
Flexibility
Inclusion
Career development
Company
Apartment List
Apartment List is a smart, simple and seamless renting platform that’s dedicated to making the process fair and transparent for all.
201-500 employees
H1B Sponsorship
Apartment List has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (1)
2023 (2)
2022 (4)
2021 (4)
2020 (8)
Funding
Current Stage
Late StageTotal Funding
$169MKey Investors
Janus Henderson InvestorsCanaan PartnersMatrix
2020-12-21Series D· $60M
2018-01-17Series C· $50M
2016-11-03Series B· $30M
Leadership Team
Matthew Woods
Chief Executive Officer
John Kobs
Founder & Chairman
Recent News
2025-12-03
Apartment List
2025-11-28
Company data provided by crunchbase