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Vanguard · 2 days ago

UX Content Strategist, Specialist

Charlotte, NC

Full-time

Hybrid

Senior Level

5+ years exp

Vanguard is a company dedicated to the long-term financial wellbeing of its clients. In this senior content strategy role, you will shape how millions of investors experience communications and digital products by crafting clear and insightful content, collaborating with various stakeholders, and using data to guide your strategies.

FinanceFinancial Services

No H1B

Responsibilities

Creates in-depth, compelling communications and positioning on a range of subjects, including Vanguard funds, products, and services; financial markets; the economy; regulatory matters; portfolio construction and theory, and internal communication topics. Exercises decision making authority and interacts with user experience test subjects

Displays versatility and demonstrates understanding of user experience principles in producing clear communications through a wide range of styles and channels, including responsive web pages, campaigns, ads, emails, presentations, blogs, videos, letters, articles, videos, and social media channels

Partners with user experience team to set up tests, measure effectiveness, solve problems, and create communication content that meets user experience goals

Expertly presents and 'sells' content and design solutions to senior management, project teams, partners, and stakeholders. Ensures the success of the strategy. Participates in discussions on user-centered design principles, visual design, user behavior, interactions, and Vanguard's brand

Plans communication content in consideration of universal design principles and tags content to interface with a wide variety of technologies

Provides creative direction and guidance on messaging and/or content strategy across mediums, working closely and collaboratively with designers, developers, marketing managers, and business leaders. Leads the creation of new approaches or processes with a 1-3 year outlook

Serves as a mentor to less experienced writers by providing specific feedback on their copy, story ideas, new media formatting, and interviewing skills

Participates in special projects and performs other duties as assigned