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DICK'S Sporting Goods · 2 weeks ago

Field Marketing Manager - Central PA & Northern Baltimore (REMOTE)

United States

Full-time

Remote

Mid, Senior Level

$76K/yr - $125K/yr

3+ years exp

DICK’S Sporting Goods is committed to creating an inclusive and diverse workforce, reflecting the communities they serve. The Field Marketing Manager will develop and execute local marketing programs, build community partnerships, and manage the marketing budget to drive brand sentiment and sales within the designated territory.

Consumer GoodsE-CommerceSporting GoodsSports

Responsibilities

Develop and execute local marketing programs that ladder up to our overarching brand campaigns and strategic initiatives and shared regional goals

With deep knowledge of local markets, provide market intelligence to influence strategies that build brand sentiment, drive sales, and increase Customer Lifetime Value

Track competitor activities and synthesize learnings into monthly reports. Develop and execute strategies to protect and increase market share

Collaborate with GO marketing team to develop strategies & messages that will resonate with local Athletes and drive traffic to the new store

Partner with the national marketing team to effectively communicate campaigns, media buys and initiatives to the Store teams

Evaluate the effectiveness of local marketing strategies, tactics, and programs and provide feedback to influence the evolution of programs, systems, and processes

Drive traffic & revenue by cultivating strong relationships in the community through negotiating sponsorships with sports organizations from youth to collegiate

Promote our assets (such as GameChanger, Sideline Swap, In-Store Services, assortment, promotions) to sponsorship partners and in the local community to enhance the Athlete experience and leverage our competitive advantage

Actively build and support local partnerships and own local relationship for national partnerships and activating the partnership in the local market

Collaborate with the National Partnerships and Activations team on event strategies, tactical plans and post-event analysis for programs like Licensed Hot Market, product launches, appearances, etc

Manage tiered giving program within territory

Serve as local brand ambassador for DICK’S Foundation by nominating leagues, teams and organizations in need of Foundation grants and distributing the grant upon approval

Deliver level of excellence and professionalism on all relationships, events, and programs. Be the face of our brand in your local community

Mange Field Marketing Budget for designated markets, ensuring cost-effectiveness and ROI

Develop relationships with vendors, sales reps, and service organizations that do business with our company

Serve as approved media trained Associate capable of talking to media on behalf of DICK’S as needed

Lead Local HOS Marketing Specialist responsible for building community relationships and activating strategies that uniquely position House of Sport within the chain and marketplace

Provides leadership and professional development to ensure that their team and larger Field Marketing team develop skill sets and meets or exceed team and company goals

Lead cross-functional initiatives designed to drive Local marketing opportunities and coach/education cross-functional business partners