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Vanguard · 1 week ago

Staff Marketing Analytics Strategist

Charlotte, NC

Full-time

Hybrid

Lead/Staff

10+ years exp

Vanguard is a company focused on the long-term financial wellbeing of its clients, and they are seeking a Staff Marketing Analytics Strategist to enhance their marketing attribution products. This role involves collaborating with various teams to build analytic insights, translate business questions into solutions, and ensure the scalability and accuracy of marketing attribution methodologies.

FinanceFinancial Services

No H1B

Responsibilities

Execute flawlessly on marketing attribution products to build analytic insights that shape marketing strategy

Partner with marketing, data science, and data engineering teams to define and deliver attribution solutions that drive business impact

Translate marketing and business questions into analytical approaches, ensuring alignment with data availability, modeling capabilities, and business goals

Evangelize attribution methodologies and experimentation best practices across the organization

Run monthly marketing performance assessments and 'what if' scenarios

Build consensus and influence senior stakeholders to gain confidence in methodology and drive towards a solution

Ensure attribution products are scalable, accurate, and actionable across digital and offline channels

Participate in special projects and perform other duties as assigned

Qualification

Marketing Mix Modeling (MMM)Multi-Touch Attribution (MTA)A/B testingDigital marketing ecosystemsData analyticsStakeholder managementCommunication skills