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The Arena Group · 4 days ago

Performance Marketing Director

New York, United States

Full-time

Onsite

Director/Executive

$120K/yr - $150K/yr

8+ years exp

The Arena Group is a leading publisher with a diverse portfolio of digital media properties and commerce assets. They are seeking a Performance Marketing Director to craft and execute their performance marketing strategy, focusing on profitable growth of customer acquisition through data-driven marketing operations.

ContentDigital MarketingDigital MediaPublishing

Responsibilities

Define and execute a sales-driven strategy across a diverse portfolio, ensuring the marketing budget is accountable to measurable revenue

Partner with our Head of Data and Addressibility to develop a strategic fusion of proprietary publisher audience data with commerce transactional data

Develop publisher audience segments into audience signals, enabling highly targeted, privacy-compliant, and profitable ad campaigns across the open web

Establish and manage a performance marketing strategy using The Arena Group’s own media, positioning owned commerce brands (including ShopHQ) with the publisher sites’ advertising inventory

Manage the performance marketing budget across all brands and channels (SEM, Paid Social, Retargeting) to meet profitability goals

Implement financial tracking, setting channel-specific KPIs based on product margins and CLV to accelerate the CAC payback period

Develop and manage paid media execution for performance-driven campaigns across all platforms. Continuously monitor and optimize campaigns within target budget

Develop strategy for asset production to continuously refresh campaigns

This role will work closely with departments across The Arena Group, including Data, Finance, Commerce, Ad Operations, Product, and Design

Establishing solid account management relationships with marketing platforms, and stay up-to-date on their capabilities and campaign optimization recommendations

Passion for building and operating. This is a hands-on role, with the potential to build a team in the future once the foundation is set

Qualification

Performance marketingData integrationBudget managementGoogle P-MaxCriteoMetaTikTokEntrepreneurial mindsetCommunication skillsCross-departmental collaboration

Required

Minimum 8+ years of experience in performance marketing roles, operating within a DTC e-commerce or media environment managing multi-brand portfolios

Demonstrated ability to integrate and leverage data for audience activation and deep familiarity with marketing platforms including Google P-Max, Criteo, Meta, and TikTok

Proven ability to manage large, multi-channel budgets, forecast revenue, and make strategic decisions based on profit margin

Exceptional ability to communicate complex data findings and strategic recommendations to executive leadership and cross-functional teams