Flexera · 5 days ago
Senior Customer Advocacy Manager
United States
Full-time
Remote
Senior Level
5+ years expFlexera is a pioneer in Hybrid ITAM and FinOps, providing data-oriented SaaS solutions for technology value optimization. They are seeking a Senior Customer Advocacy Manager to build and scale customer advocacy programs that drive sales and enhance marketing efforts.
AppsEnterpriseInformation TechnologySoftware
Hiring Manager
Desiree (Mancillas) Loebach
Responsibilities
Build and lead the end-to-end strategy and execution of our global customer reference program supporting direct and partner motions
Implement a mix of 1:1 and group reference strategies to support new logo acquisition and expansion (upgrades and cross-sell)
Manage RFP support by building a library of approved responses, customer proof points, and name-drop lists
Build and maintain a centralized customer reference database, ensuring easy access to verified advocates
Develop structured processes for reference requests, tracking engagement, and balancing customer participation to prevent fatigue, including building a business case for an advocacy platform
Utilized available data sources (Salesforce, Gainsight, User Evidence), advocacy platforms (review sites, User Evidence) and teams (Customer Success, Sales) to proactively identify and engage referenceable customers
Enable internal teams by developing training materials, playbooks, and enablement sessions to drive program adoption
Develop and execute a customer review strategy that increases brand trust, accelerates buyer decision-making, and strengthens industry credibility
Determine review site priorities and create compelling, targeted campaigns to drive customer participation and maximize review volume & quality
Track and analyze review performance to inform campaign strategy and increase impact
Integrate peer reviews into key customer touchpoints, including QBR follow-ups, in-app prompts, and event engagements
Align review campaign efforts with analyst evaluations, industry award timelines, and key marketing initiatives for maximum impact
Build the strategic plan for customer storytelling initiatives, including asset types, plan for evidence and content creation tools (User Evidence, AI writing tools) in alignment with company priorities and known evidence gaps
Lead and efficiently scale the production of compelling customer stories, case studies, and ROI proof points that fuel pipeline growth and brand credibility
Create and maintain customer evidence templates, interview guides, customer asset bill of materials (BOM) and storytelling best practices
Develop a structured customer evidence library to ensure easy access and usage by Sales & Marketing teams
Identify relevant ways to apply AI to scale advocacy programs and customer evidence content creation
Incorporate partners into customer storytelling to amplify advocacy opportunities
Develop and execute customer logo acquisition strategy (e.g. build into existing sales workflows and contracts, post-sale programs)
Identify and secure customer speakers for events, webinars, and conferences
Support analyst engagement by providing relevant customer proof points for industry reports
Embed advocacy opportunities into key marketing and sales channels to maximize visibility and impact
Qualification
Required
5-7+ years of experience in customer marketing, advocacy, or related field (B2B SaaS preferred)
Proven track record of building & scaling customer reference, peer review, and advocacy programs
Experience with advocacy and evidence programs spanning multiple products, global scope, and experience working with strategic partners like AWS and global SIs/MSPs on joint references and customer stories
Strong cross-functional collaboration skills—comfortable working with Sales, Customer Success, and Marketing
Experience producing content & customer storytelling—from case studies to ROI proof points
Strategic & analytical mindset—can track program success and use data to inform decisions
Interest in leveraging AI to improve efficiency and scalability in advocacy and content creation
Excellent communication & stakeholder management skills
Familiarity with Salesforce, Gainsight, G2, TrustRadius, and advocacy tools including User Evidence
Preferred
Bachelor's degree preferred or equivalent experience
Company
Flexera
Flexera provides a platform for managing and optimizing technology spend and risk across hybrid IT environments.
1001-5000 employees
H1B Sponsorship
Flexera has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (11)
2024 (6)
2023 (13)
2022 (20)
2021 (20)
2020 (23)
Funding
Current Stage
Late StageTotal Funding
$3.08BKey Investors
Kohlberg Kravis RobertsTA Associates
2025-08-19Debt Financing· $3B
2021-03-16Series Unknown· $81.38M
2020-12-03Acquired
Leadership Team
Jim Ryan
President and CEO
Eric Free
Chief Growth Officer (CGO)
Recent News
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Company data provided by crunchbase