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Early Warning® · 1 week ago

Senior Director, Social Media

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff

$188K/yr - $235K/yr

10+ years exp

Early Warning Services is a trusted name in payments, providing innovative solutions for the U.S. financial system. The Senior Director of Social Media will lead the strategic direction and execution of the company’s social media presence, overseeing a team focused on content creation and analytics while ensuring alignment across various departments.

Financial ServicesFraud DetectionPaymentsRisk Management

No H1B

Responsibilities

Develop and execute a cohesive social media strategy that supports corporate reputation, stakeholder engagement, and brand trust and love

Serve as the enterprise lead for cross-functional social media coordination across Public Affairs, Marketing, Customer Service, and Internal Communications inclusive of leading and socializing integrated calendars for each brand that can be shared with banking community

Lead and develop a small team to execute social strategy, manage publishing, and provide insights that drive performance and governance

Lead platform governance, reputation management, and rapid response protocols in a highly regulated industry

Act as senior advisor to company leadership on social media risk, opportunity, and emerging trends

Recognize that social strategies may vary by brand and line of business, requiring close coordination with Marketing leadership and business General Managers (GMs) to ensure content, tone, and objectives are aligned to each audience and strategic priority

Work closely with Marketing leadership to ensure full alignment on brand voice, paid strategy, and audience experience across all company channels

Oversee daily publishing, community engagement, and monitoring across corporate and brand social channels (LinkedIn, Instagram, Reddit, Meta, TikTok, X, and emerging platforms)

Coordinate rapid response and community management in partnership with Public Affairs and Customer Service

Partner with Marketing to synchronize brand campaigns and corporate initiatives for message consistency

Drive executive visibility programs and corporate storytelling aligned with brand and policy priorities

Oversee development of social tracking and KPI frameworks to measure engagement, sentiment, reach, and reputation health

Provide regular reporting to Public Affairs and Marketing leadership with insights that inform both brand-building and risk management

Ensure consistent measurement across both corporate and consumer-facing channels to track ROI and audience impact

Provide actionable analytics and regular performance reporting to leadership, highlighting both brand-building and risk management outcomes

Partner with Marketing on paid social amplification to ensure alignment of corporate reputation messaging with brand and product initiatives

Provide input into audience segmentation, targeting, and campaign optimization to strengthen reach and impact

Qualification

Social media strategyCross-platform coordinationCrisis managementDigital communicationsContent creationReputation managementCommunity engagementCollaborationStorytelling

Required

10+ years of experience in social media or digital communications

Deep expertise across major and emerging social platforms and digital engagement trends

Demonstrated experience developing and executing complex, cross-platform social strategies

Proven ability to collaborate across multiple business functions and senior leadership levels

Exceptional communication, diplomacy, and crisis management skills

Preferred

Experience managing enterprise-level social media programs in a heavily regulated industry, spanning both consumer and B2B audiences

Strong background in storytelling, reputation management, and social governance within regulated industries (e.g., financial services, healthcare, energy, or technology)

Demonstrated success leading cross-functional coordination between Communications, Marketing, and Customer Care teams

Experience managing paid social strategy and agency partners

Strong analytical and reporting skills, with experience building KPI frameworks for both brand and reputation metrics

Benefits

Healthcare Coverage – Competitive medical (PPO/HDHP), dental, and vision plans as well as company contributions to your Health Savings Account (HSA) or pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses.

401(k) Retirement Plan – Featuring a 100% Company Safe Harbor Match on your first 6% deferral immediately upon eligibility.

Paid Time Off – Flexible Time Off for Exempt (salaried) employees, as well as generous PTO for Non-Exempt (hourly) employees, plus 11 paid company holidays and a paid volunteer day.

12 weeks of Paid Parental Leave

Maven Family Planning – provides support through your Parenting journey including egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work.