SAP · 2 weeks ago
Paid Search Manager, Global Marketing
New York, NY
Full-time
Onsite
Senior Level
$84K/yr - $184K/yr
5+ years expSAP is a global leader in business application software, helping the world run better. As a Paid Search Manager, you will elevate SAP’s global paid search practice, focusing on AI-driven activation and brand visibility while managing the Corporate Brand Paid Search program.
AnalyticsBusiness IntelligenceBusiness Process Automation (BPA)ComputerData ManagementFinanceSoftware
Responsibilities
Elevating SAP’s global paid search practice with a strong focus on AI-driven activation, brand visibility, and event-led search strategies
Defining the entire global strategy for SAP’s Corporate Brand Paid Search program
Managing all aspects of the campaign execution, ensuring governance, global consistency, and brand adherence across all regions
Managing budget pacing and financial oversight to guarantee optimal allocation and efficiency
Driving continuous, data-backed optimization, and delivering high-quality reporting and strategic insights to internal stakeholders across the business
Driving the successful adoption and scaling of AI-powered paid search across the organization
Partnering closely with platform partners (Google, Microsoft, Baidu), the IMT channel teams, and the media agency to test, validate, and operationalize innovative, AI-driven campaign formats at global scale
Supporting IMT stakeholders and the media agency in the design, execution and optimization of event and awareness-focused search campaigns throughout key global and regional campaign moments
Qualification
Required
5+ years of dedicated experience in paid search management, execution, and reporting across full-funnel programs (from awareness to demand generation)
Demonstrated expertise in implementing and optimizing cutting-edge AI-driven campaign formats and, including Performance Max (PMax), advanced automated bidding strategies, AI-based creative optimization, and leveraging automated audience solutions
Proven ability to build and manage paid search campaigns end-to-end within an in-house structure, covering strategic budgeting, precise budget pacing, continuous optimization, and in-depth performance analysis and reporting
Strong analytical skills with proficiency in leveraging data to drive meaningful campaign action. Experience with advanced web analytics platforms like Adobe Analytics and media reporting platforms such as MSIGHTS
Expert-level familiarity with major paid search platforms, including Google Ads and Microsoft (Bing) Ads. Direct experience with enterprise-level tools such as Search Ads 360 (SA360) and Campaign Manager 360 (CM360) is a significant asset
Highly skilled in cross-functional partnership and stakeholder management. Comfortable working with global teams, external media agencies, and platform partners (Google, Microsoft)
Highly proactive, results-oriented, structured, and solution-focused
Fluent in English (written and verbal)
Benefits
SAP North America Benefits
Company
SAP
SAP provides enterprise application software to various industries, including consumer, discrete manufacturing, public services.
10001+ employees
H1B Sponsorship
SAP has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (1)
2023 (3)
2022 (3)
2021 (3)
2020 (6)
Funding
Current Stage
Public CompanyTotal Funding
$1.3BKey Investors
Elliott Management Corp.
2019-04-24Post Ipo Equity· $1.3B
2015-06-01Grant· $1.37M
1998-08-03IPO
Leadership Team
Christian Klein
CEO & Member of the Executive Board
Sandi de Souza
Chief Financial Officer
Recent News
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2026-01-20
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