Compeer Financial · 2 weeks ago
VP Integrated Marketing
Lakeville, MN
Full-time
Hybrid
Senior Level, Lead/Staff
$164K/yr - $251K/yr
10+ years expCompeer Financial is a member-owned cooperative located in Illinois, Minnesota and Wisconsin, dedicated to providing financial services to support agriculture and rural communities. The VP Integrated Marketing role drives the development and execution of integrated marketing activities, leading a high-performing team responsible for market planning, content management, and campaign execution to meet strategic objectives and sales goals.
FinanceFinancial ServicesRentalRisk Management
No H1B
Responsibilities
Champions the brand, serving as a role-model for the vision, mission and values of the organization. Drives implementation of Compeer’s strategic initiatives
Leads executive leadership in defining the overall retail integrated marketing strategy, including target market identification, and competitive analysis
Collaborates with executive and sales leaders to ensure marketing initiatives support the sales process
Develops clear and concise positioning that guides messaging and other go-to-market strategies, including well-articulated differentiation that ties back to business value
Keeps abreast of industry best practices, identifying and executing efficient and effective practices that enhance the team’s value
Builds and manages a best-in-class team of marketing experts. Oversees hiring, development and management of brand and communication marketing, working across the organization to develop programs that acquire new clients and maximize existing client relationships
Oversees the allocation of marketing budget to meet financial and strategic goals, ensuring spend is prioritized against company objectives and relevant growth drivers
Promotes a positive work environment that leverages the talents and abilities of team members in achieving organizational and team goals
Develops and manages cohesive, client-focused integrated marketing strategy across retail business units
Drives speed to market for new products and expanded distribution channels with streamlined processes and strong partnerships across the organization
Leads the development of marketing strategies and programs, managing the approach to new client-centric marketing and launch planning
Develops and executes annual and long-range marketing plans based on in-depth understanding of market segmentation, market trends, client needs and competitive position
Optimizes marketing strategy and execution based on analysis of results and outcomes. Continually evaluates and adjusts marketing strategy and plans to meet changing market and competitive conditions
Analyzes client insights and segmentation frameworks to identify and prioritize highest value prospects and existing clients, allocating marketing resources and budget to meet goals
Partners with in-house design team and outside vendors to provide ongoing high-impact creativity
Leads the execution of marketing plans and campaigns across business units to include coaching a team on email/direct mail list pulls, data queries, campaign and site analytics
Works collaboratively with sales teams, technology and data to outline client-focused use cases to enable the data environment needed to execute on our business and marketing priorities
Coaches teams to understand, analyze and optimize site and campaign analytics to improve return on investment
Demonstrates high learning agility related to changing consumer trends, digital trends, media trends and the use of AI associated with best in class integrated marketing
Builds relationships throughout the organization to align priorities to business objectives to drive digital mindset
Provides clear, consistent and frequent messaging regarding key initiatives, business results, changes, process and capability to help all functions and business groups to achieve their goals
Allocates marketing resources to capitalize on segments in a manner that meets bottom line
Collaborates across all marketing groups to define, measure and report ROI and KPI’s of marketing activation programs and campaigns, recommending improvements through program optimization. Continually improves data quality processes and operations for efficiencies, quality improvements and advancements
Qualification
Preferred
Bachelor's degree in marketing, strategic communications, business or related field or an equivalent combination of education and experience sufficient to perform the essential functions of the job
Minimum of 10 years of experience in marketing, preferably in a financial services or agricultural environment
Seven years of leadership and management experience preferred
Deep knowledge of financial products and services as well a marketing concepts and principles
Proven excellence in product marketing with a strategic, innovative and enterprise-level mindset
Extensive experience in strategic marketing, planning and collaboration with sales
Proven background in leveraging data to inform marketing investments. Salesforce experienced a plus
Exceptional leadership capabilities, including ability to select, evaluate, engage, motivate, mentor, train, delegate, reward and lead high-performing remote teams
Strong listening, written and verbal communication skills, with ability to communicate at all levels of the organization
Strong relationship-building skills, fostering collaboration and trust across diverse teams and stakeholders
Advanced problem solving, decision-making and organizational skills
Strong computer skills, including MS Office applications and customer relationship management (CRM) programs
Strong analytical skills with attention to detail
Ability to maintain objective judgment while balancing business needs with risk considerations
Valid driver's license
Benefits
Hybrid model – up to 50% work from home
Flexible schedules including ample flexibility in the summer months
Up to 9% towards 401k (3% fixed Compeer contribution plus up to 6% match)
Benefits: medical, dental, vision, HSA/FSA, life & AD&D insurance, short-term and long-term disability, wellness program & EAP
Vacation, sick leave, holidays/floating holidays, parental leave, and volunteer paid time off
Learning and development programs
Mentorship programs
Cross-functional committee opportunities (i.e. Inclusion Council, emerging professional groups, etc.)
Professional membership/certification reimbursement and more!
Company
Compeer Financial
Compeer Financial offers loan, rental, risk management, and other financial services to 144 counties in Illinois, Minnesota, and Wisconsin.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$300M2025-11-20Undisclosed· $300M
Leadership Team
Jase Wagner
Chief Executive Officer
Jim Roberge
Chief Diversified Markets Officer
Recent News
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