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Dutch Bros Coffee · 4 days ago

Senior Paid Media Specialist

Tempe, AZ

Full-time

Hybrid

Mid, Senior Level

4+ years exp

Dutch Bros Coffee is a fun-loving company that makes a difference one cup at a time. The Sr. Paid Media Specialist is responsible for executing various media programs, focusing on deploying campaigns across paid digital channels to drive measurable results. This role involves collaborating with creative teams, monitoring campaign performance, and analyzing market trends to inform strategies.

CoffeeFood and BeverageRestaurants

Culture & Values

Responsibilities

Support paid media efforts, including asset management & trafficking, budget flowcharts, and agency coordination

Develop, execute, and optimize paid digital advertising campaigns across various channels (e.g., search, social, display, programmatic) to drive customer acquisition, conversion, and retention

Conduct A/B testing on campaign elements (e.g., ad copy, visuals, landing pages, targeting) to identify best practices and continuously improve campaign performance

Collaborate cross-functionally with creative teams to ensure campaign assets are aligned with brand guidelines and campaign objectives

Ensure all assets are delivered to agency on time for media flights, including leading any in-flight modification of messaging strategy / versioning as needed

Other duties, as assigned

Assist in monitoring campaign performance, tracking accuracy, and budget allocation by optimizing spend against core KPIs

Monitor and report on the performance of campaigns, measuring ROI and key performance indicators, making recommendations for improvement

Analyze agency reporting on campaign effectiveness and propose recommendations for improvement by media channel

Manage agency in producing detailed, regular status and budget reports

Assist with monthly budget breakouts and accurate invoice coding

Ensure accuracy of budget and KPI reports with agency and make process recommendations to address any gaps

Other duties as assigned

Conduct Market And Performance Analysis, And Trends Assessment

Analyze market trends, competitor activities, paid media dynamics habits to inform campaign strategies

Activate, execute, measure promos & media support for regional activations

Make data-driven recommendations to enhance future campaigns and tactics

Conduct in-depth analysis of market trends related to paid media

Package key learnings for marketing stakeholders, particularly brand and creative team, to stay abreast of what’s working / not by media channel

Monitor competitive advertising creative, local marketing efforts and spend trends

Other duties as assigned

Qualification

Paid media experienceDigital marketingData analysisProject managementCommunication skillsDetail orientationBusiness curiosityCreative thinkingCollaborationAdaptability

Required

Bachelor's Degree in Marketing or Business Administration, or 4 years of comparable experience, required

4+ years of experience in paid media or digital marketing, specifically in digital media required

Excellent written and verbal communication skills

Creative thinking and the ability to translate ideas into actionable plans

Proven ability to work collaboratively in a team and manage multiple projects simultaneously

Above average analytics skills, with demonstrated ability to manage complexity of multiple data sets, deadlines and deliverables

Detail orientation

Project management

Business curiosity

Communication (written/verbal)

Data analysis, including budget and KPIs

Collaboration

Adaptability

In-Office Environment: Must be able to work in a busy, crowded, and loud office with frequent distractions and interruptions

Must be able to collaborate in-person with occasional impromptu in-person meetings

Office Conditions: Adaptability to typical office conditions, which may include exposure to air conditioning, heating, artificial lighting, and varying noise levels

Mobility: Ability to sit, stand, reach, twist, stretch, and work at a desk for long stretches. Must be able to occasionally move or lift office items up to 25 pounds

Hearing Requirements: Hearing must be sufficient or correctable to ensure clear understanding of spoken information, including participating in virtual meetings and phone calls. Use of hearing aids or other assistive devices is acceptable if needed

Reading and Writing Proficiency: Ability to read and write in English is essential for processing documents, drafting reports, and following up on necessary actions. Proficiency in written communication is required to handle job-related tasks effectively

Vision Requirements: Vision must be adequate or correctable to perform essential job duties, such as reading documents on a computer screen and using other visual tools. Use of corrective lenses or other measures to meet visual requirements is expected if needed

Technology Proficiency: Must be proficient in operating a computer and other office productivity tools such as printers, scanners, and collaboration software

Effective Communication: Must possess strong verbal and written communication skills to interact effectively with team members, clients, and other stakeholders via email, video conferencing, and other in office communication tools