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Everest Systems · 5 days ago

(Sr.) Marketing Manager, ABM & Field Campaigns

Mountain View, CA

Full-time

Hybrid

Senior Level

$140K/yr - $200K/yr

5+ years exp

Everest Systems is redefining what an ERP can be with their AI-native platform that unifies finance, operations, and intelligence. They are seeking a (Sr.) Marketing Manager to build and execute demand generation strategies, manage field campaigns, and leverage AI tools to enhance marketing efforts.

Enterprise Resource Planning (ERP)SaaSSoftware

Hiring Manager

Thursday Roberts

Responsibilities

Build and maintain our field & campaign marketing calendar — database growth, outbound sequences, ABM plays, channel experiments, conferences and executive dinners

Partner with Sales (SDRs, AEs) to identify target account lists (ICP and competitor renewal targets), build account-level outreach (1:many, 1:few), and map campaigns to pipeline

Run end-to-end campaigns: from target list & segmentation, creative messaging (writing strong, persona-tailored copy), multi-channel execution (email/sequences, LinkedIn/ads, direct mail/gifting if applicable, content offers, follow-up workflows)

Field marketing: manage logistics and promotion for conferences, dinners, roadshows, virtual events — own pre-event outreach, on-site follow-up, post-event nurture

Build and grow our database: lead lists, enrichment, intent signals, tagging/mapping to our ICP, ensuring clean data flows into HubSpot (or equivalent) and Salesforce

Leverage AI tools every day: for segmentation, personalization, campaign copy generation, testing, analytics — you’ll be comfortable with emerging AI productivity tools and integrating them into your workflow

Measure & report: define KPIs (pipeline generated, accounts engaged, opportunities created, event-to-pipeline conversion), analyze campaign performance, iterate and optimize

Act as a bridge between marketing, sales, product, and services: ensure alignment on target accounts, hand-offs, feedback loops, campaign insights

Because this is the first role of its kind here — you will also help establish processes, build the playbook (so future hires replicate you), introduce technologies and define how we go-to-market in campaigns and field

Qualification

B2B marketing experienceABM tools experienceHubSpot proficiencyField marketing experienceData-driven mindsetInterest in SaaS modelsAI tools familiarityWritten communicationSelf-starterCollaboration skills

Required

5+ years of B2B marketing experience (startup or high-growth SaaS preferred) — you've done campaigns, field events, and ABM fundamentals

Comfortable in a 'build it as you go' environment — you like ambiguity, moving fast, wearing multiple hats, getting things done

Excellent written communication skills — you craft crisp, persuasive copy for different personas (CFO, Controller, FinOps, FP&A) and go-to-market channels

Hands-on with field marketing / events: you've managed at least a few conferences or regional field initiatives

Data-driven mindset: you track metrics, evaluate results, and pivot campaigns based on insights

Self-starter and collaborator: you can work independently but also partner closely with Sales and Marketing leadership to drive alignment

Preferred

Experience with HubSpot (or comparable marketing automation/CRM) is a plus

Experience with ABM tools (e.g., Demandbase, 6Sense, Terminus, etc.) a plus

Familiarity or strong interest in SaaS subscription business models, enterprise software, multi-entity/multi-currency, finance/ops themes is a plus (because our product context matters)

Bonus: you've leveraged AI tools for marketing (automation, personalization, content generation) or you're eager to learn and embed AI into campaign flows