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B&H Photo Video · 3 days ago

Search Engine Optimization Specialist

United States

Full-time

Remote

Mid Level

$110K/yr - $130K/yr

B&H Photo Video is seeking an SEO Expert responsible for maximizing search engine rankings and increasing organic traffic to their website. The role involves developing SEO strategies, conducting audits, and collaborating with various departments to enhance SEO initiatives.

HardwareSoftware

Hiring Manager

Michael Gutmann

Responsibilities

Develop a viable/robust SEO strategy based on SEO best practices and data analytics

Conduct regular Technical and On-Page SEO audits to determine opportunities and identify areas for improvement

Monitor and set up maintenance/alert system for when things break or are underperforming (crawlability, site structure/technical, speed, XML Sitemaps, canonical tags, meta data, redirects, etc)

Prioritize projects, initiatives and areas of focus based on data analysis

Conduct keyword research for individual projects

Track and provide regular status reports on ranking positions

Request appropriate content and/or refresh existing content to support Search engine ranking needs

Request additions and/or modifications to existing category and/or landing pages

Develop and implement link building and interlinking strategies

Coordinate with other departments (e.g. Social, Buying, Categorization, IS, OLM, etc.) to support SEO related initiatives

Provide guidance on website projects/initiatives to ensure compliance with SEO strategy and best practices

Qualification

SEO strategyWebsite analytics toolsHTMLCSSJavaScriptRanking factors knowledgeAnalytic skillsProject managementCommunication skillsSelf-motivated

Required

Develop a viable/robust SEO strategy based on SEO best practices and data analytics

Conduct regular Technical and On-Page SEO audits to determine opportunities and identify areas for improvement

Monitor and set up maintenance/alert system for when things break or are underperforming (crawlability, site structure/technical, speed, XML Sitemaps, canonical tags, meta data, redirects, etc)

Prioritize projects, initiatives and areas of focus based on data analysis

Conduct keyword research for individual projects

Track and provide regular status reports on ranking positions

Request appropriate content and/or refresh existing content to support Search engine ranking needs

Request additions and/or modifications to existing category and/or landing pages

Develop and implement link building and interlinking strategies

Coordinate with other departments (e.g. Social, Buying, Categorization, IS, OLM, etc.) to support SEO related initiatives

Provide guidance on website projects/initiatives to ensure compliance with SEO strategy and best practices

Strong analytic skills, high attention to detail and accuracy

Ability to prioritize, multi-task and work with multiple teams on a variety of projects

Ability to effectively interact with all levels of end users and technical resources

Strong project management and communication skills

Energetic and self-motivated

Preferred

Proven SEO experience

In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

Working knowledge of HTML, CSS, and JavaScript development and constraints

Knowledge of ranking factors and search engine algorithms

Up-to-date with the latest trends and best practices in SEO and SEM

Company

B&H Photo Video

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B&H is proud to have been named by Forbes as one of America's Best Mid-Size Employers in 2018. View a list of our open jobs at www.bhphoto.com/careers.

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