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Operation Smile · 2 days ago

Digital Strategy Director

Virginia Beach, VA

Full-time

Hybrid

Director/Executive

$90K/yr - $115K/yr

8+ years exp

Operation Smile is a nonprofit organization dedicated to providing essential medical care to children. They are seeking a Digital Strategy Director responsible for developing and growing a digital strategy function, overseeing digital platforms, and ensuring alignment with organizational goals to enhance fundraising and brand engagement.

Health CareMedicalNon Profit

Responsibilities

Develop and own the organization-wide digital strategy roadmap, aligning infrastructure, content, and engagement with fundraising, communications, and mission goals

Establish and grow the digital strategy function, defining processes, workflows, and capacity for future growth

Partner with senior leaders across fundraising, marketing, and program teams to identify overlaps, gaps, and opportunities for integration

Champion digital innovation, data-driven decision-making, and a culture of digital experimentation

Serve as the internal digital advisor and strategist, translating needs into actionable solutions

Ensure digital strategy aligns with the global brand identity while supporting localization in priority markets

Oversee management, development, and optimization of digital platforms: CMS, donation platforms, CRM integrations, analytics, automation, and advocacy/action tools

Lead hands-on delivery of platform improvements, vendor implementations, and cross-team digital projects where needed

Establish and maintain digital governance frameworks (SEO, UX, accessibility, tagging, security, GDPR/privacy compliance)

Manage those vendor and technology partners that provide digital infrastructure and collaborate with other vendors as needed to facilitate delivery of campaigns and projects. Drive ongoing improvements in user experience and supporter journeys

Partner with all fundraising teams to ensure digital platforms, tools, and integrations meet their evolving needs in acquisition, cultivation, conversion, and stewardship

Provide analytics, testing capabilities, and optimization strategies to maximize fundraising ROI

Support the development of seamless digital donor experiences across diverse channels and audiences

Specifically collaborate with MMFR leadership as their principal internal client, ensuring robust donor journeys and scalable digital fundraising infrastructure

Facilitate planning sessions across departments and functions (fundraising, advocacy, events, programs, executive leadership team) to ensure consistency of digital presence and brand alignment

Coordinate digital initiatives that span multiple teams, ensuring timelines, deliverables, and resources are aligned

Work closely with IT/Operations to ensure platforms and integrations meet evolving organizational needs

Oversee non-fundraising digital content strategies (impact storytelling, advocacy campaigns, leadership communications, multimedia assets)

Ensure brand-aligned, consistent storytelling across websites, social media, and digital platforms

Lead multi-channel engagement strategies (Facebook, YouTube, TikTok, Instagram, X/Twitter) and explore influencer/partnership opportunities

Experiment with emerging platforms and formats, including personalization and immersive storytelling

Establish KPIs and dashboards for digital performance across fundraising and communications

Produce quarterly and annual reporting for leadership, surfacing insights and opportunities

Monitor industry trends and recommend innovative solutions for testing and scaling

Track and coordinate cross-team digital spend (while some budgets may ultimately remain with diverse internal teams)

Qualification

Digital strategy developmentDigital platform managementFundraising integrationOptimizationVendor managementProject managementCross-functional collaborationService-oriented mindsetCommunication skillsLeadership skillsStrategic thinking

Required

8 - 10 years of progressive experience in digital strategy, fundraising, marketing, or integrated campaign management, preferably within large nonprofits, NGOs, or mission-driven organizations

Proven success in building and leading organization-wide digital strategies that integrate fundraising, brand engagement, and communications

Expertise with core digital platforms and tools: CMS (WordPress/Drupal), CRM (Salesforce, BBCRM, or similar), donation platforms, analytics, and marketing automation

Strong understanding of digital fundraising ecosystems: donor journeys, payment processing, acquisition, and retention

Excellent project management and cross-functional coordination skills

Strong analytical skills with the ability to translate data into insights and action

Demonstrated ability to collaborate across diverse stakeholders in a global/matrixed environment

Exceptional communication, facilitation, and vendor management skills

Strategic thinker who can see both the big picture and executional detail

Collaborative and service-oriented, treating internal teams as clients

Comfortable building a new function, balancing immediate delivery needs with long-term capacity building

Comfortable navigating ambiguity, balancing competing priorities, and driving innovation

Inspirational people leader, able to coach, grow, and manage a diverse digital team