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Humata Health · 3 days ago

Events & Experiences Marketing Manager

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

Humata Health is seeking a strategic, results-driven Events & Experiences Marketing Manager to own the events portfolio in its entirety. The ideal candidate will assist in leading the company’s event planning, ensuring every touchpoint is aligned with business goals, pipeline generation, and brand elevation.

Artificial Intelligence (AI)Electronic Health Record (EHR)Health CareInformation Technology

Responsibilities

Facilitate the annual and quarterly events planning process, making data-backed recommendations on the highest-impact conferences, trade shows, speaking engagements, and customer events for Humata to attend or host

Collaborate closely with the cross-functional team to define clear, measurable objectives (e.g., lead generation, pipeline acceleration, executive engagement) for every event

Manage the global events budget, ensuring ROI is tracked, measured, and optimized across all activities

Help execute various in-person and virtual events by coordinating logistics, working with vendors, assisting with contracts, and supporting booth design and content preparation

Serve as the go to contact between Marketing and Growth teams to ensure cohesive messaging and flawless on-site execution

Oversee pre- and post-event communication strategies for both in-person and virtual events, working with the Marketing and Growth team to coordinate registration, attendance, and follow-up activities

Establish and manage a clear reporting framework for event performance, including lead capture, conversion rates, and revenue attribution

Create a framework to define ROI for each event

Conduct thorough post-event assessments to identify areas for improvement and inform future strategy

Qualification

Event managementField marketingB2B SaaS experienceCRM toolsCross-functional communicationData analysisOrganizational skills

Required

2-3 years of experience in event management, field marketing, or corporate experience marketing, preferably within a B2B SaaS, technology, or healthcare environment

Proven ability to manage complex events from strategy through execution and measurement

Exceptional organizational skills and the ability to manage multiple projects simultaneously

Demonstrated experience interfacing with executives and key customers

Proficiency working with event management platforms, webinars, and CRM tools (e.g., Hubspot) is highly desirable