AT&T · 3 months ago
Lead Product Marketing
Dallas, Texas
Full-time
Onsite
Senior Level
$144K/yr - $216K/yr
7+ years expAT&T is a forward-thinking company that values innovation and customer-centricity. They are seeking a Lead Marketing Manager to spearhead their Fiber Base marketing initiatives, focusing on enhancing the customer journey and experience through strategic programs and omni-channel strategies.
CollaborationCommunications InfrastructureMobileService IndustryTelecommunicationsWireless
Responsibilities
Design and implement strategic base management programs that enhance the customer journey/CX and drive growth
Map out the end-to-end customer journey for Fiber customers: identifying key touch points and opportunities to improve the overall experience
By putting the customer first, you will focus on creating measurable, meaningful, and impactful moments that ensure long-term customer value
Work closely with cross-channel partners to address and resolve pain points along the customer journey
Act as an ambassador for the Fiber Base, ensuring that customer needs and satisfaction are at the core of all marketing activities
Embed a customer-first mindset across the marketing team and organization
Lead the development of an omni-channel test and learn approach to optimize the customer journey and CX across all touchpoints ensuring a consistent experience regardless of where the customer “lands”
Utilize data-driven insights to refine and personalize customer interactions
Strategically manage critical customer touchpoints, including pre Go-To-Market, Early Tenure, Speed Upgrades/Downgrades, Right-Sizing, Feature Adoption, and Convergence
Develop targeted strategies to enhance engagement and satisfaction during these key moments
Identify and address known risks to the business and CX, moments causing friction, and opportunities to create brand affinity
Implement initiatives to improve product experience and increase feature adoption
Establish/monitor KPIs and metrics to evaluate the success of marketing initiatives
Analyze performance data and provide insights and recommendations to senior management for continuous improvement
Qualification
Required
Bachelor's degree in Marketing, Business Administration, or a related field
At least 7 years of marketing experience with a focus on customer journey and CX
Proven success in developing and executing omni-channel marketing strategies
Strong analytical skills and a data-driven approach to decision-making
Excellent communication, leadership, and interpersonal abilities
A deep commitment to delivering exceptional customer experiences
Preferred
A Master's degree is advantageous
Benefits
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories
AT&T internet (and fiber where available) and AT&T phone
Company
AT&T
AT&T is a telecommunications company that provides wireless communications, internet and digital television services.
10001+ employees
H1B Sponsorship
AT&T has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (575)
2024 (586)
2023 (282)
2022 (450)
2021 (271)
2020 (162)
Funding
Current Stage
Public CompanyTotal Funding
$5.04BKey Investors
National Telecommunications and Information Administration
2025-09-19Post Ipo Debt· $5B
2024-02-12Grant· $42.3M
2023-01-19Grant· $2.2M
Leadership Team
Jeremy Legg
Chief Technology Officer
Pascal Desroches
Senior Executive Vice President and Chief Financial Officer
Recent News
2026-01-21
eeNews Europe
2026-01-20
Company data provided by crunchbase