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New Balance · 1 day ago

Senior Sales Director (GM), Fashion and Family Footwear

Boston, MA Headquarters - (NB)

Full-time

Hybrid

Director/Executive

$238K/yr - $380K/yr

15+ years exp

New Balance is a company that has empowered people through sport and craftsmanship since 1906. The Senior Sales Director will lead the wholesale sales for the Fashion & Family Footwear channels, managing retailer partnerships and collaborating with various teams to achieve sales and profitability objectives.

ApparelConsumer GoodsE-CommerceShoesSporting Goods

Responsibilities

Proactively lead the development and implementation of a multi-year strategic plan with mutual performance objectives, financial targets, and critical milestones

Design and execute the overall sales strategy aligned to New Balance’s strategic priorities, growth targets, consumer needs, and shape of the marketplace for the channels

Ensure channel strategies reflect fashion-led trends and female-focused distribution opportunities, and identify white-space opportunities to drive deeper consumer connections

Oversee the execution and implementation of the Go-to-Market calendar and process

Coach, motivate, and develop the Sales team, as well as extended commercial cross-functional teams in merchandising, marketing, planning, and operations to ensure alignment and timely execution of strategic plans

Foster a high-performance culture focused on accountability, collaboration, and continuous improvement

Support succession planning and talent development across the channel

Establish productive and professional relationships with senior-level contacts at key Fashion and Family Footwear retailers, such as Nordstrom, Journeys, Famous Footwear, Rack Room, DSW, Shoe Station, and Kohl’s

Lead high-stakes negotiations around pricing, terms, marketing investments, and joint business planning

Monitor channel performance across KPIs (revenue, margin, inventory, sell-through)

Lead forecasting, budgeting, and reporting processes in partnership with planning and finance

Oversee actions to manage inventory and profitability levels to maintain brand health and achieve margin goals

Assess, clarify, and validate the team and partner needs on an ongoing basis

Serve as a member of the NA Commercial Leadership team, collaborating on strategic topics that aid in the delivery of New Balance’s commercial goals

Collaborate with product merchandising teams to ensure long-term product strategy aligns with target consumer and account strategies

Collaborate with planning and merchandising to develop sell in, sell through, and inventory goals for the channel. Develop reporting metrics to measure ROI and sales performance against goals

Coordinate involvement of cross-functional teams to deliver multi-year plans and seasonal milestones

Qualification

Sales strategy developmentRetail partner managementNegotiation skillsTeam leadershipFashion retail knowledgeStrategic planningProject managementCommunication skillsOrganizational skillsConflict management